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Australian ecommerce sales trends for small to medium businesses

by Chris Sutton | March 24, 2014
Australian ecommerce sales trends for small to medium businesses

With many thousands of clients using the SiteSuite ecommerce platform, we can analyse ecommerce sales data and aggregate that data anonymously to produce a simple data series providing accurate online sales trends across a range of industries.

Our first series takes a snapshot in January 2014 and we'll be getting up to date and then moving to regular monthly reports within the next couple of months.

Sales growth

% change

% change

% change

 

Last 12 mths

Last 3 mths

January

 

on

on

compared to

 

Last Year

Last Year

January

 

Same period

Same period

Last Year

 

 

 

 

Giftware

3.7%

-6.3%

51.2%

Food and Hospitality

-24.6%

-24.6%

-31.9%

General Retail

-20.9%

-24.0%

-15.0%

Fashion

60.8%

73.2%

9.6%

Health and Beauty

8.4%

-6.3%

-16.7%

Homewares and Furniture

16.1%

-7.4%

3.3%

Not for Profit

-2.5%

11.8%

14.4%

 

 

 

 

Total

5.8%

5.8%

8.1%

 

 

 

 

This report will help to provide further background to some of the larger trends that are currently reported on.

For example, in our January numbers Fashion remains the industry group achieving the highest online annual sales growth amongst our clients, with growth very strong, particularly coming into Christmas. Food and Hospitality continues to languish and this correlates with other reports which show recent growth in this sector being put down to more people going out to eat breakfast, rather than an increase in traditional sales.

Naturally volatility in the numbers will increase more for the shorter time span numbers, but the monthly figures are useful to determine the most recent activity. As we fine tune the reporting, we will move to regular monthly reports over the coming months.

If you have any suggestions please let us know.

 
SiteSuite Website Design - Online Marketing Blog Author Chris Sutton

Co-founder and Managing Director of SiteSuite Australasia, Australian pioneers in web design and ecommerce since 1997. For more from Chris you can follow him on Google+ or Twitter, and for further professional musings and thoughts on his other passions in life, www.chrissutton.com

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