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Twitter and the power of social media

by Chris Sutton | August 12, 2010

If you've dismissed the commercial importance of twitter and the power of social media up 'till now, this report just might be what changes your mind forever! There is some fantastic current and historical market and demographic data on the Harris Interactive site. The following is an extract from a report on the power of social media.

"Two in five say they aim to influence others when they express their preferences online

New York, N.Y. — June 3, 2010 — As of last week, Twitter’s 105 million users had collectively sent 15 billion tweets. Earlier this year, Facebook reached over 400 million active users—more members than the populations of Japan, Mexico and Russia, combined. Given these numbers, it's not surprising that nearly two-thirds (64%) of online Americans use social media, and most social media users (84%) reveal information about themselves via social media channels.

Not only are many Americans sharing updates about their life (43%), what they are currently doing (36%), and places they are going (31%), many are also revealing brand, product and company preferences. Specifically, about one-quarter are revealing their dissatisfaction with companies, brands or products (26%), talking about companies, brands or products they like (23%) or giving product reviews and recommendations (19%). In fact, one-third (34%) indicate they have used social media as an outlet to rant or rave about a company, brand or product.

These are some of the findings of the Harris Poll, conducted online between April 28 and 30, 2010, among 2,131 U.S. adults ages 18 and over.

However, it's not just what people are sharing about themselves through social media; it's why they are sharing. Nearly two in five online adults (38%) say they aim to influence others when expressing their preferences online and almost half (46%) feel they can be brutally honest on the Internet." So don't delay, read for yourself about twitter and the power of social media.

The original article is no longer available online

SiteSuite Website Design - Online Marketing Blog Author Chris Sutton

Co-founder and Managing Director of SiteSuite Australasia, Australian pioneers in web design and ecommerce since 1997. For more from Chris you can follow him on Google+ or Twitter, and for further professional musings and thoughts on his other passions in life,

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