In a recent blog we talked about how you can encourage users to leave product reviews. Quite often though, when you first enable product reviews in your online store, customers see there are none and can be reluctant to contribute. So how do you get the ball rolling wiith product reviews on your site?
Getting into a blogging mindspace is a tall order if you've never writen a blog before. This is especially true if you're not a wordsmith. Today's article is more a justification of WHY you should blog, and a few rather large-ish steps on getting - and staying - there.
Creating a sense of community on your web site or online store should be a high priority. But sometimes you need to give customers a little more than just “great products”; you need to give them other reasons to return.
People like to feel “part of”, part of a group, part of a community where they can share common interests with other members of the “community”. So how do you create a community in an online world?
We’ve had a lot of our customers take up our recent offer to add a free blogging module to their websites and it’s been great to see new blogs appearing. As a consequence I’ve been asked for some guidelines on how to write a business blog, how frequent they should be etc, so I’ve assembled a few simple guidelines for effective business blogging below.
It wasn’t so long ago that the hardest part about selling websites was convincing the business owner or manager why they needed a website at all. In 2010, a web site is no longer a luxury or something that sits on the periphery of a business marketing plan, it’s a “must have” for any small business in the digital age. The conversation we have with business owners these days is not about whether to have a website or not, it’s about how to make a website effective, so this blog provides 15 Essential tips for your online marketing strategy.
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