Getting paid should be quick and easy. When choosing a payment gateway provider there are many to choose from but not all gateways are born equal. Here at SiteSuite we’ve taken the guesswork out of choosing a payment gateway by partnering with eWAY, who are the best in the business.
With many thousands of clients using the SiteSuite ecommerce platform, we can analyse ecommerce sales data and aggregate that data anonymously to produce a simple data series providing accurate online sales trends across a range of industries.
Our first series takes a snapshot in January 2014 and we'll be getting up to date and then moving to regular monthly reports within the next couple of months.
I recently came across a couple of sites that are using technology in such an innovative way that they may drastically change the online customer experience and may just change ecommerce completely.
One of the more challenging aspects of running an online store is how to manage your shipping logistics.
To help make this process easier one of of SiteSuite's major product releases in 2012 was a direct integration into the Temando freight quoting and booking system.
Australian retailers are doing it tough but visiting retail stores at a local large-scale shopping centre shows that staff are sometimes contributing to the problem by offering poor or indifferent service. eCommerce retailers need to watch themselves too. Customer service and a demonstration of product knowledge - among many things - go a long way to establishing your business as an authority and a worthy place to shop.
Apple. An amazing brand that has captured people's imagination the world over. Their products (love 'em or hate 'em) have revolutionised the way we work, play and do business. At the airport this week I noticed more Apple iPads being used than people reading magazines!
Although reported stories of consumers being ripped off online appear to be falling, it's fair to say that online shoppers are still wary of who they deal with especially if they're visiting an online shop for the first time. So what type of things do online shoppers look for in a website, and what drives them away?
Saturday afternoon and a little off topic. In this industry we not only meet a lot of business people who are developing new online businesses or have existing businesses that need to move online, but we obviously take a very keen interest in what’s happening with offline businesses.
A product landing page is your opportunity to showcase your favourite or best selling products to a wider audience. These specialist pages are opportunities to spread your creative wings a little and provide information that would otherwise crowd the product’s actual shop page with too much information.
Many businesses developing their first ecommerce website seriously underestimate the amount of time required to properly develop the site. In actual fact, the technical side of things is quite straightforward, and it’s the creation of high quality images and writing of good product descriptions that really takes the time.
There's so much more to opening your first online shop than simply uploading a bunch of great products and images. If you're starting out for the first time, this article may save you some heartache and ensure that you hit the ground running!
Product reviews, whether on an ecommerce site or in social media, are proving to be an effective online sales tool. Peer reviews seem to have far greater credibility than normal reviews such as those found in industry magazines, manufacturers websites etc.
However, while many ecommerce store owners are afraid of enabling comments on blogs or enabling customer product reviews for fear of negative comments,
Online retailers have a unique window of opportunity thanks largely to traditional retailers taking their eye off the ball. I shopped across many different types of stores over Xmas and my experience in most of them carried a common thread: lackluster customer service coupled with poor product knowledge.
It never fails to amaze me how often online stores use poor quality photographs for their products. When you buy online, unless it’s a well known product, instead of your customers being able to pick up or inspect the actual product closely, you are relying on the photographs and descriptions that you write to actually make the sale. So it doesn’t make any sense to use poor photographs and descriptive text that doesn’t describe the product fully for a prospective customer and include product benefits.
Change your online store and change it often, your customers will almost certainly reward you for it
Anyone who’s stomped their way through an Asian market knows that once you’ve walked through one, the walk through the next is much the same. Market stalls begin to blur into the next and you start seeing the same mobile phone covers, the same cushion covers or the same jade statues as sold on every other stall. “Getting noticed” is the key to success. As they say in SE Asia, “Same, same but different”!
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