This week we flicked the switch on our new client Members Market, a market place for SiteSuite clients to market their products or services to other SiteSuite clients and their staff. As our client base is quite large, the potential for high numbers of traffic to visit the Members Market is encouraging. And with such good exposure, it’s an opportunity for new clients and especially start ups to introduce their wares.

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In her acceptance speech for the Best Actress Oscar in 1984, Sally Field famously said “You like me, right now, you like me!”. We want to be liked, it’s nice to be liked but, until now, there hasn’t been a way to quantify all that liked-ness.

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In my last article I talked about the differences between Social Media and Traditional Media and the importance of choosing the way you communicate through these channels. I’m going to continue in that vain with an example of how it’s done.

Just over three years ago Jasmine Star dropped out of Law School to become a Wedding Photographer. Although a keen photographer, she had no real professional experience, but had just been married herself and loved the idea of working on the other side of her wedding photographer’s lens.

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It is just a few short years ago that the term ‘Social Media’ was confined to sociology labs and textbooks. Today, of course, Social Media is something that pervades just about every part of our lives, from family and relationships through to shopping and the way we get our news. People interact in the social media cloud hundreds of times a day. Some even prefer to communicate via social media than in a more conventional way, i.e. talking, and there's no doubt that social media is the new way to make friends and influence people.

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