I’m a big fan of concise “how to” blogs and articles that provide good tips on how to achieve something without having to spend hours researching and reading. As the web gets ever more congested with competing sites, the need to stand out and be the site that converts to sales or inquiries is becoming evermore important, so I decided to start writing about how to achieve better conversions on your site.
For many small businesses, social media is not the place for in-your-face sales pitches, rather, it’s the place where companies build their brand and connect with a new audience. Drop the notion that Twitter, Facebook et-al are going to open the floodgates to direct sales (or leads), and you’re likely to get a lot more from those channels.
One of the more challenging aspects of running an online store is how to manage your shipping logistics.
To help make this process easier one of of SiteSuite's major product releases in 2012 was a direct integration into the Temando freight quoting and booking system.
We don’t often talk about web design within these articles, preferring to concentrate instead on web page content, SEO and general marketing topics; we believe that’s where most of your attention should be. But web design plays an important role in your site’s effectiveness, affecting conversions and the way users interact with the website’s various elements. Web design can attract and it can certainly repel!
Your website designer is in charge of your website’s graphic design but your website’s page content (text and images) is typically the responsibility of the site owner/manager. Whether you agree with the notion or not, we do judge a book by its cover; your website users judge your website on its appearance and they decide within seconds whether your website’s content applies to their needs or not. And, as a picture speaks a thousand words, it makes good sense to invest in quality images, especially true if you sell products in an e-commerce environment (i.e. online store).
If attracting local customers is important to your business, you need to consider setting up a Google+ Local Page. A recent report stated that more than 4 in 10 Google search queries are local which is why our blog today is important reading.
Just over a week to go to the start of the inaugural SiteChallenge programme, and we’re getting excited!
What is SiteChallenge? It’s a 12 week, completely online programme that will help you unlock the mysteries of managing a successful online business. You will have the opportunity to learn new skills, and work with like minded people to make your online activity a success.
Don’t know where to start to make your website more effective? Confused by all the jargon and hype?
At SiteSuite, we’re here to help you be successful, and to help you make the most of your website we’ve launched an exciting new online programme, SiteChallenge.
SiteSuite CMS is crammed with features but an often overlooked feature is the Embed Module Content feature available to import plug-in module-generated content on any web, blog or prouct page. Here's a list of ideas as to how you can utilise this poewrful feature across your web pages.
More online marketers are turning their attention back to email marketing as a reliable means of driving traffic to their website. Social media gets most of the attention but email campaigns never really left the radar, they just fell "out of vogue". Here are 5 ways to get your email campaigns back on track again.
A pre-launch website holding page often displays an "Under contruction" style message but holding pages can, and should, serve a more useful purpose. When you consider that a website build can take anywhere from 4-16 weeks (in some instances even longer) depending on the complexity of work, that’s opportunity to put your holding page to good use! A holding page can become an integral part of a pre-launch promotion campaign.
Pinterest is a whole new world of social sharing of ideas, and it’s rapidly growing. According to comScore it has had average growth of 52% from January to February 2012, and already boasts 17.8 million users!
Estimates report that more than 11 million Australian users are registered on Facebook, which represents close to 65% of all online users in Australia. Buried amongst those stats are potential customers, so it makes good sense to address that audience by creating a Facebook page for your business or organisation.
Are you an expert in your field who shares their experience and knowledge with the online world? If not, you're missing out on a golden opportunity for inbound links and in establishing credibility.
For many of us in the small business space we simply get started on the basis of a good idea, the need to do our own thing, or by accident when a hobby or interest goes well and expands into a business.
While there is normally always a wealth of life experience supporting a small business, the level of formal training or experience is often narrow rather than wide in scope. Against this backdrop, marketing activities can often be “hit and miss” or see long term goals surrendered at the first short term “stumbling block”.
While we all seem to be “time poor” these days, one of the activities we have been expanding at SiteSuite is the sharing of information and skills within our small business client community.
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