Generally speaking, email Campaigns will drive more customers to your store than Twitter and Facebook. With all the hoopla and media attention given to social marketing channels such as Twitter and Facebook, the tried and tested way of connecting with customers, email newsletters, has seemingly taken a back seat of late.
Anyone who’s stomped their way through an Asian market knows that once you’ve walked through one, the walk through the next is much the same. Market stalls begin to blur into the next and you start seeing the same mobile phone covers, the same cushion covers or the same jade statues as sold on every other stall. “Getting noticed” is the key to success. As they say in SE Asia, “Same, same but different”!
In my last blog we looked at the question of which was more important, web design or SEO (Search Engine Optimisation)? and in this blog we start to discuss the question: How do I make my site more SEO effective? In my last blog I also touched on the need for planning and for your involvement as a site owner in both the design and Search Engine Optimisation process. I've had a couple of questions about that so today we'll expand a little on the need for planning for SEO when building or redeveloping a website.
In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?
Over the last few months there has been a growing awareness of the impact that online commerce, through the use of Ecommerce Shopping Cart Software, is having on traditional retail businesses.
Of course there have been the rantings of some notable retail luminaries, and some obvious misinformation spread about the impact of online sales and the unfair advantage that offshore businesses have by not charging GST.
Several decades ago I remember reading “Mega Trends” by John Naisbitt and coming across the concept of “High Tech, High Touch”. Where the more technology enters your life, the more there is a desire to balance this with more social activity. Arguably you could view the recent rise of social media such as Facebook, and Twitter as a response to this concept.
This week we flicked the switch on our new client Members Market, a market place for SiteSuite clients to market their products or services to other SiteSuite clients and their staff. As our client base is quite large, the potential for high numbers of traffic to visit the Members Market is encouraging. And with such good exposure, it’s an opportunity for new clients and especially start ups to introduce their wares.
Having been involved in sales and marketing in one form or another for most of my working life, it still amazes me that “marketing” is still commonly considered to be another term for sales promotion and advertising, and in the online age the definition seems to be shrinking still further. In reality, marketing consists of a wide range of activities that touch almost every part of any business, and in this blog I want to cover marketing for small business.
What business are you really in? Many companies define themselves almost completely through the products or services they offer. This is a common approach, especially if the very reason for the business existing has been a new product or service. However, taking a product based approach can seriously narrow your focus, particularly with regard to understanding your chosen market and your customers' needs.
It’s an odd fact that it frequently takes a major disaster, or a personal tragedy, to force us to reflect on how we live our lives and in particular about how we balance the competing demands of our work and home lives. I was reminded of that fact on the weekend when the earthquake hit my old hometown Christchurch.
As you might have seen from our blogs and newsletters over the last few months, we’ve been very active with our product development, new directions on our website (including blogs) and much effort to improve our customer response times, etc. Some of this activity has happened, as it should, in response to our customers’ feedback.
Well, it’s Sunday night and time for some “off topic” musings. As you probably know I have a bit of a thing for music. One of the problems I have is that liking a broad range of music makes it more and more difficult to keep up to date with new and exciting music.
I wrote some time ago about the release of Google Wave, and how seductive new technology could be. Recently though, it has been reported that Google has dropped the concept as it just didn’t gain any traction amongst users. Now in my view, the concept is a brilliant one, consolidate all of your messaging into one platform, and collaborate with anyone, anywhere. Today's blog is about the demise of Google Wave and the death of the album!
Are you passionate about your business? For me, along with financial goals and various benefits of controlling your own destiny, the thing that I keep coming back to year after year is the passion I have for the business we are in, the fabulous changes that technology can bring to how business is conducted, the enjoyment of working with a team of like minded people and the achievement of enabling other businesses to use technology successfully.
The following is an extract from a report on the power of social media. If you've dismissed the commercial importance of twitter and the power of social media up 'till now, this report just might be what changes your mind forever!
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