Over the last 12 to 18 months there have been numerous changes in the online marketing landscape. The majority of this change has been driven by Google as it endeavours to clean up a number of "fringe" SEO techniques that have been used to unfairly promote the search rankings of some businesses over others.
A great new way to interact with your clients
As we mentioned in our last newsletter we have some very exciting new technology that we are currently launching. The first public launch was at the NSW Chamber of Commerce monthly event last Wednesday at Luna Park in front of three hundred business people.
Internet access from mobile devices is constantly increasing in Australia and in many other markets. Almost 69% consumers of the age group 25 to 34 go online with their mobile phones or tablets to send emails, connect with friends or shop online. That's a lot of people who are transferring their shopping experience from their desktop PCs to their iPhones, Android phones or iPads or other tablets. Are you ready for your mobile customers?
Very many business people simply don’t have a clear view about what is unique about their business.
The impact of this can be far greater than you might imagine, because it’s this unique business quality that defines so much of the communication that a business will have with potential customers, whether that’s sales conversations, advertising, PR, and of course online activity, from the website design to social media. For the website, the distinctive qualities will define the style the copy will written in, the page layout style and even the graphic design. These elements all need to be crafted to support the unique value proposition.
I recently came across a couple of sites that are using technology in such an innovative way that they may drastically change the online customer experience and may just change ecommerce completely.
Last week, the Google Hummingbird update was announced, and rather than just a normal algorithm update, this is a complete rewrite of the core ranking engine. The update heralds a fundamental change in online search that will impact on search for years to come; find out what you need to know about this update and how it might affect you.
You know that feeling when you sit down to write some new website content, a blog or a new brochure, and you’re struck down with white page syndrome? You know the one, when you are suddenly devoid of ideas and nothing’s happening despite a looming deadline...
We all know that keeping up to date with online and business trends is vital to our business success. However, making the time to attend marketing seminars etc can be really difficult when you’re focussed on the day to day running of your business.
So this week, we’ve launched our SiteSuite Small Business Community on Google Plus.
Just over a week to go to the start of the inaugural SiteChallenge programme, and we’re getting excited!
What is SiteChallenge? It’s a 12 week, completely online programme that will help you unlock the mysteries of managing a successful online business. You will have the opportunity to learn new skills, and work with like minded people to make your online activity a success.
Don’t know where to start to make your website more effective? Confused by all the jargon and hype?
At SiteSuite, we’re here to help you be successful, and to help you make the most of your website we’ve launched an exciting new online programme, SiteChallenge.
SiteSuite CMS is crammed with features but an often overlooked feature is the Embed Module Content feature available to import plug-in module-generated content on any web, blog or prouct page. Here's a list of ideas as to how you can utilise this poewrful feature across your web pages.
More online marketers are turning their attention back to email marketing as a reliable means of driving traffic to their website. Social media gets most of the attention but email campaigns never really left the radar, they just fell "out of vogue". Here are 5 ways to get your email campaigns back on track again.
A recent project had me learning about personal video recorders and then trying to find a retailer who could answer a few simple questions before I made the purchase. Sound simple? Not to an untrained, disinterested group of sales people spread across different shops. Retailing is fun, so why do so many 'too cool for school' 20-somethings find it all so difficult?
A pre-launch website holding page often displays an "Under contruction" style message but holding pages can, and should, serve a more useful purpose. When you consider that a website build can take anywhere from 4-16 weeks (in some instances even longer) depending on the complexity of work, that’s opportunity to put your holding page to good use! A holding page can become an integral part of a pre-launch promotion campaign.
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