Discover the 10 steps that could take your business from a hobby to leading brand in just 3 years. This article is written by the owner of one of Australia's leading online brands, a business founded on the principles of 10 simple steps. Read on...

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SiteSuite have reached the finalists list in this year's City of Sydney Business Awards. Of the 640 nominated businesses, only 175 made the list from a total 67,000 votes! Thank you to every one who voted for us!

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4 months in, let’s take a look at how Google "Panda" is penalising sites that feature scraped and duplicate content. Contrary to Panda’s announcement earlier this year and the publicity surrounding it, I still see long-established web sites that have chosen to ignore Panda; I guess some businesses see Panda as hyperbole. Well, hyperbole it isn’t, and the sites I view are slipping in search results. But it needn’t happen.

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Anyone who’s studied has more than likely been exposed to Mind Maps to help build their ideas and concepts. Whenever we deal with clients embarking upon a new project we encourage them to spend a week or more drawing out a mind map to help get their ideas and concepts on paper. From creating brands or logos to choosing colours and web layouts, a mind map is a smart way to approach any important decision or project.

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I’d like to break down the main elements of a website build and offer, by way of fair argument, the hourly cost and time frame to deliver a commercial-grade website. Once things are broken down you soon discover that these $500 website claims are mostly hot wind.

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A good mate of mine is a Director of one of Australia's largest online retailers. Chatting to him this morning, he spoke about how he's working on streamlining the checkout process for his online shoppers. We discussed payment methods and the fact that an unrelated business associate of SiteSuite's mentioned to me just yesterday that his experience buying online through my friend's store was one of the best buying experiences he'd ever had. What a rap! So today I want to ask the question, are you providing your online shoppers with the best checkout options?

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It's no great secret that psychology plays an important part in the determination of how your customers react to your website content or its products. Considerations such as colour, imagery, pricing and so on, all need to be carefully planned if you want to capture and retain a buyer's attention.

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As a web design business we receive a steady flow of enquiries from proprietors wanting to upgrade their existing online store so that they provide online shoppers with a modern shopping experience, to name just one of many reasons for upgrading.

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Back in August we started a series of articles looking closely at the likes of Twitter, as well as blogging for your business. Since we launched our new website in May 2010 and began our own social media campaigns we've seen a steady increase in enquiries from both existing clients and new "leads" alike. So, do social media campaigns really work?

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Your focus should be on introducing at least some form of VIP Club Membership, whether it's access to special information, special product offers, special pricing, etc. Because if you don't offer your customers something special and beyond the norm, your competitors most certainly will.

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As a web design business we're approached weekly by people who are "shopping around" for a website. Particularly in the past 5 years, web companies building template websites have sprung up on "every street corner". You can even download templates for free before paying a ridicuously small website host fee each month.

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