We don’t often talk about web design within these articles, preferring to concentrate instead on web page content, SEO and general marketing topics; we believe that’s where most of your attention should be. But web design plays an important role in your site’s effectiveness, affecting conversions and the way users interact with the website’s various elements. Web design can attract and it can certainly repel!
For many of us in the small business space we simply get started on the basis of a good idea, the need to do our own thing, or by accident when a hobby or interest goes well and expands into a business.
While there is normally always a wealth of life experience supporting a small business, the level of formal training or experience is often narrow rather than wide in scope. Against this backdrop, marketing activities can often be “hit and miss” or see long term goals surrendered at the first short term “stumbling block”.
While we all seem to be “time poor” these days, one of the activities we have been expanding at SiteSuite is the sharing of information and skills within our small business client community.
Understandably, I still get a high degree of indifference from some clients whenever I mention the likes of Twitter or Facebook (with Twitter taking the cake). If you don't understand something, sometimes it's a natural reaction to shy away from a subject or dismiss it entirely as "irrelevant" or "stupid". I believe that most of that indifference is fear-based.
If you're itching to learn about Twitter or to perhaps assess the viability of Twitter for your small business, then this article is for you. What I will show you is how to become an everyday Twitter user, and how to actually enjoy your time using it. Here's what you need to do:
Passwords. We all use them to access our online banking, our email accounts, our utility account management, our stock investments, home and car loan accounts – and for many people, the list goes on and on. Here are some tips for creating complex passwords that are easy to remember yet difficult for someone to guess easily.
Discover the 10 steps that could take your business from a hobby to leading brand in just 3 years. This article is written by the owner of one of Australia's leading online brands, a business founded on the principles of 10 simple steps. Read on...
SiteSuite have reached the finalists list in this year's City of Sydney Business Awards. Of the 640 nominated businesses, only 175 made the list from a total 67,000 votes! Thank you to every one who voted for us!
4 months in, let’s take a look at how Google "Panda" is penalising sites that feature scraped and duplicate content. Contrary to Panda’s announcement earlier this year and the publicity surrounding it, I still see long-established web sites that have chosen to ignore Panda; I guess some businesses see Panda as hyperbole. Well, hyperbole it isn’t, and the sites I view are slipping in search results. But it needn’t happen.
Anyone who’s studied has more than likely been exposed to Mind Maps to help build their ideas and concepts. Whenever we deal with clients embarking upon a new project we encourage them to spend a week or more drawing out a mind map to help get their ideas and concepts on paper. From creating brands or logos to choosing colours and web layouts, a mind map is a smart way to approach any important decision or project.
I’d like to break down the main elements of a website build and offer, by way of fair argument, the hourly cost and time frame to deliver a commercial-grade website. Once things are broken down you soon discover that these $500 website claims are mostly hot wind.
A good mate of mine is a Director of one of Australia's largest online retailers. Chatting to him this morning, he spoke about how he's working on streamlining the checkout process for his online shoppers. We discussed payment methods and the fact that an unrelated business associate of SiteSuite's mentioned to me just yesterday that his experience buying online through my friend's store was one of the best buying experiences he'd ever had. What a rap! So today I want to ask the question, are you providing your online shoppers with the best checkout options?
It's no great secret that psychology plays an important part in the determination of how your customers react to your website content or its products. Considerations such as colour, imagery, pricing and so on, all need to be carefully planned if you want to capture and retain a buyer's attention.
As a web design business we receive a steady flow of enquiries from proprietors wanting to upgrade their existing online store so that they provide online shoppers with a modern shopping experience, to name just one of many reasons for upgrading.
Back in August we started a series of articles looking closely at the likes of Twitter, as well as blogging for your business. Since we launched our new website in May 2010 and began our own social media campaigns we've seen a steady increase in enquiries from both existing clients and new "leads" alike. So, do social media campaigns really work?
Your focus should be on introducing at least some form of VIP Club Membership, whether it's access to special information, special product offers, special pricing, etc. Because if you don't offer your customers something special and beyond the norm, your competitors most certainly will.
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