I’ve bought a few things online over the last couple of weeks, including replacing broken wine glasses, finding a favourite and scratched album from the 70s that has been re-released on CD for the first time and tracking down replacement earphone foam covers. I’d have to say it’s been an interesting experience.
I had a conversation yesterday with a customer about a service offered by a another website, and it was a timely reminder of the copywriting rule to never make assumptions about your customers or their knowledge.
In any industry, there tends to be a base level of knowledge, and often a lot industry specific language that can be confusing or make no sense to customers (unless they’re in the same industry of course).
In my last blog, I mentioned how many websites don’t include their contact number or address on their website, and simply have a form for users to fill out if they need to contact the site owner.
Frequently, the impact of that on site visitors is that they don’t trust the site, and why would you buy from someone who doesn’t want to be contacted.
In ecommerce, trust is everything, if shoppers don’t trust a site, they won’t buy!
It might seem odd for a web design and development company to be writing a blog with tips on how to design a website. The reality though is that while we can develop concepts and recommend best practice implementation, while we have many years of experience in building effective websites, and in some cases have extensive experience in developing sites for a particular industry, for all that we still don’t know your business and your target market as well as you. So while a web developer can provide sound technical and commercial advice, ultimately we take our direction from our customers.
The purpose of this blog is not to provide tips on the technical aspects of creating and coding a site, but to give you as a business owner or manager an understanding of some elements that make an effective web page and to help you in your discussions with your website developer.
Google website ranking and search engine optimisation are often seen as mysterious crafts that are impenetrable to all but the geekiest amongst us. However, I came across a resource from Google recently called “How Search Works” that explains in very easy to understand terms many of the important considerations in ensuring your website ranks well.
Predicting trends in technology, or just about anything else, is always fun. Sometimes predictions can be wildly off the mark, but often there are clear trends that give some certainty to prediction.
One such trend is the growing use of HTML5 to build effective web apps that will make many native apps redundant.
One of the more challenging aspects of running an online store is how to manage your shipping logistics.
To help make this process easier one of of SiteSuite's major product releases in 2012 was a direct integration into the Temando freight quoting and booking system.
We don’t often talk about web design within these articles, preferring to concentrate instead on web page content, SEO and general marketing topics; we believe that’s where most of your attention should be. But web design plays an important role in your site’s effectiveness, affecting conversions and the way users interact with the website’s various elements. Web design can attract and it can certainly repel!
Your website designer is in charge of your website’s graphic design but your website’s page content (text and images) is typically the responsibility of the site owner/manager. Whether you agree with the notion or not, we do judge a book by its cover; your website users judge your website on its appearance and they decide within seconds whether your website’s content applies to their needs or not. And, as a picture speaks a thousand words, it makes good sense to invest in quality images, especially true if you sell products in an e-commerce environment (i.e. online store).
For most businesses now a website is a vital part of sales, marketing and branding efforts.
Visitors go to your website for a particular reason, and in most cases that’s not to see the latest trends in web design, but to find out about your products or services. So you need to ensure that you answer their questions easily and quickly and use your website to sell your product or service
For webmasters, Flash was a revolution because static web banners and other non-animated content could “become alive” and interactive; engaging customers had never been so rewarding. Everything from video to games, to interactive banners and entire websites built with Flash, the platform’s penetration is massive. But in 2010 all that changed.
Just over a week to go to the start of the inaugural SiteChallenge programme, and we’re getting excited!
What is SiteChallenge? It’s a 12 week, completely online programme that will help you unlock the mysteries of managing a successful online business. You will have the opportunity to learn new skills, and work with like minded people to make your online activity a success.
Don’t know where to start to make your website more effective? Confused by all the jargon and hype?
At SiteSuite, we’re here to help you be successful, and to help you make the most of your website we’ve launched an exciting new online programme, SiteChallenge.
It’s not uncommon for new websites to be ‘sent live’ with pages marked ‘under construction’ and products missing important images – and so on. Launching a website ‘half baked’ sends the wrong message to new visitors and increases the risk of losing initial visitors forever due to frustration.
For many of us in the small business space we simply get started on the basis of a good idea, the need to do our own thing, or by accident when a hobby or interest goes well and expands into a business.
While there is normally always a wealth of life experience supporting a small business, the level of formal training or experience is often narrow rather than wide in scope. Against this backdrop, marketing activities can often be “hit and miss” or see long term goals surrendered at the first short term “stumbling block”.
While we all seem to be “time poor” these days, one of the activities we have been expanding at SiteSuite is the sharing of information and skills within our small business client community.
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