In my previous blog I mentioned some research that showed that negative product reviews were beneficial as they added credibility and balance in the eyes of your customers.
Looking around a variety of websites though, you see many sites that have reviews enabled but few, if any, reviews. So the question is, how to you encourage customers or even site visitors to review a product?
Page headings and web text colour your site and when executed effectively they jolt your readers into action. So what are your website's titles saying to your customers? Does your Home page present with a, "Welcome to our website" or a more enticing, "Australia's best floral wedding arrangements delivered FREE to your door!".
In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?
I decided to write this article for the benefit of website managers (or "webmasters") in charge of their company's online presence. In particular, webmasters who may not have a grounding in design or at least an understanding of the importance of design and web site presentation; webmasters who have an emotional attachment to their web site and who may have become "shop blind" to the possibility that their site is no longer the cutting edge presence that it once was.
As you might have seen from our blogs and newsletters over the last few months, we’ve been very active with our product development, new directions on our website (including blogs) and much effort to improve our customer response times, etc. Some of this activity has happened, as it should, in response to our customers’ feedback.
Most web image faux pas relate to poor save quality and the format in which they're saved out, i.e. .jpg, .png, .gif, as well as inappropriate file sizes (possibly the greatest faux pas of them all).
I’ve noted in other blogs that e-commerce is fast becoming the norm for small to medium businesses. Given the upsurge in interest regarding e-commerce, the following are 6 Essential Ecommerce Guidelines to guide you when planning and running an effective online store.
We’ve certainly seen a big increase in interest in the small to medium business sector, and across all sorts on industries. As a consequence we’ve been busily developing new functionality in our ecommerce tools and our next major product release will feature many new features and vastly improved standard store layouts.
We’ve had a lot of our customers take up our recent offer to add a free blogging module to their websites and it’s been great to see new blogs appearing. As a consequence I’ve been asked for some guidelines on how to write a business blog, how frequent they should be etc, so I’ve assembled a few simple guidelines for effective business blogging below.
You have 8 seconds. Your time starts now. Eight seconds is how long it takes a visitor to choose to stay or click away from your site. Have you thought about outsourcing copy writing to increase conversions? Today's Blog Post, The secret weapon to great web copy, was provided courtesy of Caroline Hermann at Ideas Into Action.
According to a recent report, a new website visitor conversion rate hovers around the 4-5% mark (source: Coremetrics Benchmark™ for Retail Q2 2010). The glaring point of this statistic is why aren't the other 95% acting upon a call to action on your website or buying from your online store?
Here's a checklist to ensure that you're doing all that you can to convert new visitors to leads or sales.
Is free shipping an expense to your business or should it be treated as a marketing strategy and part of your overall business plan?
Google caffeine - give your SEO a jolt! Two blogs in a row talking about Google? Nope, not on the payroll, but just coincidence as Google keeps releasing new products. In this case, it’s a brand new search algorithm commonly known as Caffeine.
In a Sydney Morning Herald article last week, Alan Eustace, Google's senior vice-president and head of all its engineers, was quoted as saying the changes are "huge", while 20 year search veteran Amit Singhal said Caffeine was much bigger than the hundreds of other changes the search giant makes to its algorithm every year.
We're often asked about blogging and why it's so important to the week to week management of your website. SiteSuite's latest CMS tools include blogging tools to help you write and publish news articles of interest to your customers and website visitors. Here are some tips on maintaining a blog and why we believe you should do so.
When promoting your product or service, the written word should evoke emotion in your audience. Photos should be the support to those words, filling in the gaps that words can't always cover. Video, on the other hand, takes care of all of that and more. When used effectively, video can be a powerful medium to supplement existing product information especially for online buyers who aren't able to hold a product in their hands, rotate it, and get a "feel" for the product.
SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we've provided our Top 10 SEO Tips to help you get the best search results for your website.
When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.
This is where SEO (search engine optimisation) comes into the picture. Why is SEO so important? Well, SEO is one of the keys to the success of your online business.
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