SiteSuite - Sydney Web Design Agency

In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?

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Unless you’re walking the halls of SEO you probably aren’t aware of the 500 or so changes that Google makes to its search-results ranking algorithm each and every year. Some of these changes have little discernable impact on our businesses, however, Google’s most recent significant change, the so-called “Farmer” algorithm has been reported to have affected some 11.8% of Google search queries in the U.S.

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Over the last few months there has been a growing awareness of the impact that online commerce, through the use of Ecommerce Shopping Cart Software, is having on traditional retail businesses.

Of course there have been the rantings of some notable retail luminaries, and some obvious misinformation spread about the impact of online sales and the unfair advantage that offshore businesses have by not charging GST.

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I’d like to break down the main elements of a website build and offer, by way of fair argument, the hourly cost and time frame to deliver a commercial-grade website. Once things are broken down you soon discover that these $500 website claims are mostly hot wind.

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Given even the academics are heading back to University, it’s time for the old Wrinkle to dust off the cobwebs and ease back into a blog or two.

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Several decades ago I remember reading “Mega Trends” by John Naisbitt and coming across the concept of “High Tech, High Touch”. Where the more technology enters your life, the more there is a desire to balance this with more social activity. Arguably you could view the recent rise of social media such as Facebook, and Twitter as a response to this concept.

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Wrinkle, wrinkle little star. It’s the time of good cheer, peace on earth, and goodwill to all men.

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This week we flicked the switch on our new client Members Market, a market place for SiteSuite clients to market their products or services to other SiteSuite clients and their staff. As our client base is quite large, the potential for high numbers of traffic to visit the Members Market is encouraging. And with such good exposure, it’s an opportunity for new clients and especially start ups to introduce their wares.

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Having been involved in sales and marketing in one form or another for most of my working life, it still amazes me that “marketing” is still commonly considered to be another term for sales promotion and advertising, and in the online age the definition seems to be shrinking still further. In reality, marketing consists of a wide range of activities that touch almost every part of any business, and in this blog I want to cover marketing for small business.

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What business are you really in? Many companies define themselves almost completely through the products or services they offer. This is a common approach, especially if the very reason for the business existing has been a new product or service. However, taking a product based approach can seriously narrow your focus, particularly with regard to understanding your chosen market and your customers' needs.

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