SiteSuite Articles and News

As business owners and web marketers we all spend a lot time and effort increasing traffic to our websites. We write great, relevant content, spend a lot of time on the website design and ultimately engage our visitors with a well thought out and useful website.

But there’s one thing that often gets missed, what happens when your potential client gets to the contact or conversion page? It’s a waste if you’ve put all that effort in getting visitors to your website and then send them to a form that is unhelpful or daunting and likely to make your visitor exit the site altogether.

The good news is that this is an area where there’s been a lot of research and while the metrics might vary from study to study, the trends are clear and able to be replicated.

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Search engine optimisation (SEO) is an ever evolving discipline and Google regularly updates its search alogrithm to provide the most relevant and useful search results. As a consequence we, along with other SEO specialists, are constantly researching and reviewing changes in the SEO landscape to provide the best possible outcome for our clients.

Today Google confirmed that Penguin 4, with the new Penguin 2.0 algorithm, is now being rolled out.

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I’ve bought a few things online over the last couple of weeks, including replacing broken wine glasses, finding a favourite and scratched album from the 70s that has been re-released on CD for the first time and tracking down replacement earphone foam covers. I’d have to say it’s been an interesting experience.

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I had a conversation yesterday with a customer about a service offered by a another website, and it was a timely reminder of the copywriting rule to never make assumptions about your customers or their knowledge.

In any industry, there tends to be a base level of knowledge, and often a lot industry specific language that can be confusing or make no sense to customers (unless they’re in the same industry of course).

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