Apart from the obvious comments about straw men or woman, “what price the lack of courage” is an interesting overlay to the current federal election campaign. Labour’s catch phrase “moving forward” was obviously designed to distance themselves from Kevin Rudd, and now that they are in trouble in the polls it’s all about our great handling of the economy during the GFC (hold on, wasn’t that when Kevin Rudd was in charge?). So the marketing difficulty is now how do you pitch your success during this time, while everyone knows you stood the architect of this success up against the wall and shot him.
You have 8 seconds. Your time starts now. Eight seconds is how long it takes a visitor to choose to stay or click away from your site. Have you thought about outsourcing copy writing to increase conversions? Today's Blog Post, The secret weapon to great web copy, was provided courtesy of Caroline Hermann at Ideas Into Action.
According to a recent report, a new website visitor conversion rate hovers around the 4-5% mark (source: Coremetrics Benchmark™ for Retail Q2 2010). The glaring point of this statistic is why aren't the other 95% acting upon a call to action on your website or buying from your online store?
Here's a checklist to ensure that you're doing all that you can to convert new visitors to leads or sales.
I doubt the Wrinkle would be alone in rating lobbyists on a par with some lawyers, who in turn have been compared to catfish (this is the old lawyer joke, what's the difference between lawyers and catfish? None, they are both bottom feeding...you get the picture). As the headline went in the SMH last weekend, this election is really "The Battle of the Blands". Accordingly the "spin doctors" on each side have gone into overdrive to try and create some interest.
On the back of some very informal research, it seems that many businesses don’t actively promote their websites on their hard copy promotional material or via other media channels that they might have access to.
After the telephone, I can't think of a better way to connect and communicate with customers than an email newsletter. If you've taken the time to learn about your subscribers and provide them with regular and informative information, you'll be rewarded with loyalty and a constant, steady flow of traffic to your website. This newsletter discusses how to create special interest groups and then target those groups with information of particular interest to the subscribers within. The success of your email campaigns rely heavily on the 'Open' rate for your emails. This list is a focus on how to get and maintain respectable Open rates campaign after campaign.
Online business and the importance of keeping an open mind. I’m always staggered when the annual e-Business report from Sensis is released, it still shows year after year that more than half of all businesses don’t have a website, and that’s even when all the data shows that more than half of all buying decisions are made after online research.
While politics’ is often little better than a circus, with clowns trying to out do each other in the ring, regardless of your political beliefs the current level of spin being generated is frankly insulting to those of us who believe we at least have the resemble of an IQ.
During the week I received an email about CFU and whether it would be best to purchase it on the local exchange or in London where it’s also listed (note: if you do want to ping the Wrinkle a mail, firstname.lastname@example.org will find its way to me). Accordingly I thought it might be worthwhile to share some of my thoughts around local vs. overseas purchase of shares, both in the dual listed sense and the direct ownership sense.
In light of last week’s blog it was interesting that SBS aired a documentary called “Finding my Mind” on Tuesday at 7.30. This was a bit of a “smorgasbord” of research going on around the world by neuroscientists interested in the mind. Given the nature of the program it jumped around a bit, but there were two things the Wrinkle found very interesting. The first was that scientists have been able to map activity in individual neurons in the brain. There are millions and millions of these so it’s a bit like “random number theory” research in these early stages.
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