SiteSuite Articles and News

Your website designer is in charge of your website’s graphic design but your website’s page content (text and images) is typically the responsibility of the site owner/manager. Whether you agree with the notion or not, we do judge a book by its cover; your website users judge your website on its appearance and they decide within seconds whether your website’s content applies to their needs or not. And, as a picture speaks a thousand words, it makes good sense to invest in quality images, especially true if you sell products in an e-commerce environment (i.e. online store).

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For most businesses now a website is a vital part of sales, marketing and branding efforts.

Visitors go to your website for a particular reason, and in most cases that’s not to see the latest trends in web design, but to find out about your products or services. So you need to ensure that you answer their questions easily and quickly and use your website to sell your product or service

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I was asked recently to evaluate a large sports promotion website for a friend. The site features hundreds of pages, all with original content but the pages aren't optimised and accordingly the site isn't performing well in search engine rankings. Built on the Open Source CMS platform, Joomlah!, I soon discovered that the site's back-end management was a nightmare.

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Although inspired by Apple's keynote delivery yesterday, this article is all about lost SEO opportunities and how you can rectify your website and store with ease.

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