I firmly believe that by concentrating on writing quality product and web page content, and publishing regular blogs – and all the while sticking to some simple writing conventions – that your so-called SEO will take care of itself.
I spoke to a customer yesterday who asked what she could be doing to improve her website’s position on Google, and how she could lift sales. Her online shop is a recognisable brand and the site’s design crisp and sharp. So what’s wrong?
Create a Google Analytics account in 4 steps, and learn why Analytics is so important to the ongoing maintenance of your website. Google Analytics is as comprehensive a tool as most small business owners could want.
At SiteSuite we host regular coffee mornings where various presenters will discuss a particular topic relating to the web and online business. Our latest seminar, which focussed on the use of Social Media in Business, was held this week.
Useful pay per click campaigns should be viewed as a useful addition to a current, organic campaign rather than something that stands on its own with no support. In other words, relying solely on pay per click campaigns to drive traffic to your website has the ability to siphon your marketing budget in quick time!
Understandably, I still get a high degree of indifference from some clients whenever I mention the likes of Twitter or Facebook (with Twitter taking the cake). If you don't understand something, sometimes it's a natural reaction to shy away from a subject or dismiss it entirely as "irrelevant" or "stupid". I believe that most of that indifference is fear-based.
If you're itching to learn about Twitter or to perhaps assess the viability of Twitter for your small business, then this article is for you. What I will show you is how to become an everyday Twitter user, and how to actually enjoy your time using it. Here's what you need to do:
A report published this week suggested that you forget search engines or manufacturer's websites as ways to drive traffic to your online shop or website. Instead, it suggests, consumers of today are researching products in new ways, albeit with an old-fashioned twist: they're asking their friends first.
Retire your web pages of boring, plain text, and replace them with newly designed, interactive content that engages your readers and leads them to the target on the page: your call to action. Move beyond embedded page video and image galleries, and introduce elements that better engage your visitors.
This "Internet thing" is still as much of a mystery to you as ever – you hear about its potential to drive NEW customers to your online shop but you're not sure how to go about it. Those few occasions when you dropped a grand here and there on some form of marketing did little to bolster your bottom line. So then, what's the next step? You already have customers but you need new ones and you need them now!
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