Passwords. We all use them to access our online banking, our email accounts, our utility account management, our stock investments, home and car loan accounts – and for many people, the list goes on and on. Here are some tips for creating complex passwords that are easy to remember yet difficult for someone to guess easily.
Apple. An amazing brand that has captured people's imagination the world over. Their products (love 'em or hate 'em) have revolutionised the way we work, play and do business. At the airport this week I noticed more Apple iPads being used than people reading magazines!
In a recent post we looked at website usability and focused on navigation. Today we’ll look at on page usability.
It’s interesting that various studies show that website visitors typically read less than half the text on a page, with some studies showing less than 30% of text read. Whatever the statistics actually are, it’s clear you have to plan and write specifically for the web rather than copy and paste text from other media.
Although reported stories of consumers being ripped off online appear to be falling, it's fair to say that online shoppers are still wary of who they deal with especially if they're visiting an online shop for the first time. So what type of things do online shoppers look for in a website, and what drives them away?
When you’re writing a blog the best way to keep on schedule is to have a series of topics ready to write to. One that I hadn’t intended to cover again for a while is copy writing, especially as it relates to products although the principles apply to any copy on a site. So why revisit this topic? Over the last week I’ve had discussions with a couple of clients who have been keen to improve their online sales results, but really don’t see the need to rewrite and spruce up their product descriptions.
Today we’ll provide some essential tips for writing product descriptions or any website content. Some are obvious, and others perhaps less so.
I'm a firm believer that the “wow” factor is provided by a website's content, starting with its images. However, images can be a website's greatest asset but they can also be its Achillie's Heel.
Let me begin with a simple question: Do your customers look out for your newsletters or do they flush them away as an annoyance?
Not long ago, email marketing held poll position as the preferred method of connecting with customers online. Companies would invest time building their contact databases, and direct campaign to those contact lists, bestowing upon each lucky recipient a wealth of information, offers and all-round good advice. Once upon a time, email recipients were indeed a lucky bunch.
In a recent blog we talked about how you can encourage users to leave product reviews. Quite often though, when you first enable product reviews in your online store, customers see there are none and can be reluctant to contribute. So how do you get the ball rolling wiith product reviews on your site?
Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.
Saturday afternoon and a little off topic. In this industry we not only meet a lot of business people who are developing new online businesses or have existing businesses that need to move online, but we obviously take a very keen interest in what’s happening with offline businesses.
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