A client asked me this week if there was an easier, softer way of optimising their online store without having to go through the time and expense of a “full blown” SEO campaign. The answer depends on who you speak to, I guess. But if you step outside the comprehensive umbrella that encapsulates SEO, there may well be an “easier, softer way” to approach website optimisation.
Discover the 10 steps that could take your business from a hobby to leading brand in just 3 years. This article is written by the owner of one of Australia's leading online brands, a business founded on the principles of 10 simple steps. Read on...
Many shoppers are already turning their attention to Christmas buying. Most retailers instinctively spring into action around this time as well by planning their marketing efforts for the lead up to Christmas.
Website Content Management Systems are a godsend. But is there a downside, an ugly face to content management that sends web designers scurrying under their desks and website customers reaching for the 'Back' button?
Getting into a blogging mindspace is a tall order if you've never writen a blog before. This is especially true if you're not a wordsmith. Today's article is more a justification of WHY you should blog, and a few rather large-ish steps on getting - and staying - there.
SiteSuite have reached the finalists list in this year's City of Sydney Business Awards. Of the 640 nominated businesses, only 175 made the list from a total 67,000 votes! Thank you to every one who voted for us!
According to online sources, today there are 298 Million web sites on the Internet. Somewhere in there your own web site enjoys its little piece of turf, and hopefully your customers enjoy coming to it! While subjects such as SEO command stronger attention, the “small stuff” often gets lost in the message. So here’s a focus on 5 essential online marketing elements to keep your little piece of turf in tip top shape and attractive enough to warrant customer attention.
4 months in, let’s take a look at how Google "Panda" is penalising sites that feature scraped and duplicate content. Contrary to Panda’s announcement earlier this year and the publicity surrounding it, I still see long-established web sites that have chosen to ignore Panda; I guess some businesses see Panda as hyperbole. Well, hyperbole it isn’t, and the sites I view are slipping in search results. But it needn’t happen.
Generally speaking, email Campaigns will drive more customers to your store than Twitter and Facebook. With all the hoopla and media attention given to social marketing channels such as Twitter and Facebook, the tried and tested way of connecting with customers, email newsletters, has seemingly taken a back seat of late.
Change your online store and change it often, your customers will almost certainly reward you for it
Anyone who’s stomped their way through an Asian market knows that once you’ve walked through one, the walk through the next is much the same. Market stalls begin to blur into the next and you start seeing the same mobile phone covers, the same cushion covers or the same jade statues as sold on every other stall. “Getting noticed” is the key to success. As they say in SE Asia, “Same, same but different”!
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