• Attention-grabbing websites

Grab your website vistors’ attention. Keep them coming back.

Having interesting, frequently updated website content not only increases the likelihood that your site will be found via the search engines, but it also gives people a reason to return to your site in the future.

Think of your website as being a magazine, rather than a novel. It needs to include fresh information. One of the easiest ways of adding new content to your site is to use the News Manager module. The News Manager creates a database of articles on your website. It appears in the template of your website, usually on the home page. News items can be set to ‘scroll’, adding subtle movement and interest to your site, as seen on FDC Building Services' Latest News.

Adding a news article is as easy as filling in a form. There are three main parts to each article:

• The headline
• The ‘teaser’ or short introduction
• The full article

The Headline

The headline should be succinct and attract the visitor’s attention.  It does not need to be grammatically correct; think of the average newspaper: “Police Shoot Man With Knife”. If you think about it for too long, it doesn’t make much sense, but it does get your attention.

The Teaser

This is a short introduction that should provide a bit more information about the article. Again, it should be short and concise, but it allows you to elaborate on the headline. Make it snappy and encourage the reader to go to the full article.

The Full Article

Each article looks like a normal content page. Here you can add text, images and hyperlinks. All of the normal content rules apply: important information goes at the top; do not exceed two screens of information unless you really need to and check for spelling and grammatical errors.

Using the News Manger, you can set the duration of all news articles. Once the time period has expired, articles will move from ‘Current News’ to ‘Archived News’. At the bottom of every news article there is a link to the archive. Visitors can search through the archive for every article ever entered into your News Manager.

Using this simple plug-in, you can quickly and easily update your website, adding interest and encouraging visitors to return to your site.

Examples of the News Manager in use:

FDC Building Services

Australian Cancer Research Foundation

Cricket Victoria

For more information on the News Manager, call 1300 130 875.