Promoting Your Website Through Links
Welcome to the SiteSuite newsletter.
While it looked unlikely for a while, Melbourne Cup Day is here and there are only 7 weeks to go to Christmas. It's a hectic time of year for us all and you might be tempted to drop promoting your website to the bottom of your To-Do list. However, raising your profile on the Web will help you during the Christmas trading season and give your business a head start in 2008.
To help your potential customers find your website and improve your search engine ranking, we've included some tips on inbound links.
Melbourne IT have also extended their special offer for SiteSuite's customers. In this issue, you'll find details of their exclusive offer for a 40% discount on Search Engine Optimisation services.
Good luck if you’re having a flutter in today’s Melbourne Cup!
Why you need inbound links and how to get them
In our October newsletter, we mentioned that the number of good quality inbound links pointing to your site is the most important factor in determining how your web pages are ranked by the search engines. You also need inbound links to help customers find you on the Web without the help of the search engines.
5 ways to get inbound links:
- Provide informative text content on your website
- Approach professional associations, partners and experts in your industry
- Apply to have your site listed in search directories (these are different to search engines)
- Sponsor another site
- Use social bookmarking tools
Read the complete article to find out which links give the best results and how you can increase the number and quality of your inbound links.
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Exclusive offer for SiteSuite clients
While SiteSuite has considerable experience in website development for Search Engine Optimisation (SEO), for SEO campaigns we partner with Melbourne IT, who provide a wide range of SEO services, including key phrase optimisation, pay-per-click campaigns, link-building strategies, etc.
For SiteSuite customers, Melbourne IT are offering a 40% discount on a 3 key phrase optimisation package. This represents exceptional value and can improve your website ranking substantially.
If you would like to find out more about this special offer from Melbourne IT, please call Danielle or Freddy on 02 9213 0500.
New e-commerce products
Our next newsletter will feature new modules to enhance your e-commerce site. Look out for the next issue, or call Danielle or Freddy on 02 9213 0500 to find out more now.
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Are you missing out on free tips?
For more website management and marketing tips, visit our Community pages regularly.
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Kind regards,
Chris Sutton
Managing Director
