SiteSuite Articles and News

You’ll often find commentary about how important blog titles are, and that’s very true for attracting readers to your blog in the first place. But what if you start reading and realise that there’s no point to the post?

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“SEO is the process of improving the visibility of a website or web page in a search engine’s unpaid or ‘organic’ search results”

A beginners guide to SEO.

Search engine optimisation is a topic that is a mystery to many small business website owners and, given its reputation as a “dark art”, one that many choose not to engage with.

However, I read a very good analogy on another website recently, if you build a great website and then don’t bother to get it ranked on search engines, it’s a bit like having a beautiful brochure designed and printed, and then just locking them away in a cupboard!

The content of this blog have been drawn from one of our eBooks on SEO, and while I’ll publish the book in sections on the blog, I’ll link to it at the end of the blog if you’d like to download the whole eBook.

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I’ve mentioned a few times in my blog that one of the key mistakes that online startups make is to completely underestimate the amount of work required to plan and create their new website.

A useful way to manage that situation is to create a planning checklist for everything that is required.

Writing your planning checklist is also a good time to think about and define the basics of your online business, what is your website is intended to achieve, who is your target market etc

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If I had to pick the topic that sends website or ecommerce site owners screaming from the building, it would be a close call between SEO or Blogging, but I think blogging would win.

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