SiteSuite Articles and News

For many small businesses, social media is not the place for in-your-face sales pitches, rather, it’s the place where companies build their brand and connect with a new audience. Drop the notion that Twitter, Facebook et-al are going to open the floodgates to direct sales (or leads), and you’re likely to get a lot more from those channels.

More »

Google website ranking and search engine optimisation are often seen as mysterious crafts that are impenetrable to all but the geekiest amongst us. However, I came across a resource from Google recently called “How Search Works” that explains in very easy to understand terms many of the important considerations in ensuring your website ranks well.

More »

Predicting trends in technology, or just about anything else, is always fun. Sometimes predictions can be wildly off the mark, but often there are clear trends that give some certainty to prediction.

One such trend is the growing use of HTML5 to build effective web apps that will make many native apps redundant.

More »

We don’t often talk about web design within these articles, preferring to concentrate instead on web page content, SEO and general marketing topics; we believe that’s where most of your attention should be. But web design plays an important role in your site’s effectiveness, affecting conversions and the way users interact with the website’s various elements. Web design can attract and it can certainly repel!

More »