Search engine optimisation (SEO) is an ever evolving discipline and Google regularly updates its search alogrithm to provide the most relevant and useful search results. As a consequence we, along with other SEO specialists, are constantly researching and reviewing changes in the SEO landscape to provide the best possible outcome for our clients.
Today Google confirmed that Penguin 4, with the new Penguin 2.0 algorithm, is now being rolled out.
In my last blog, I mentioned how many websites don’t include their contact number or address on their website, and simply have a form for users to fill out if they need to contact the site owner.
Frequently, the impact of that on site visitors is that they don’t trust the site, and why would you buy from someone who doesn’t want to be contacted.
In ecommerce, trust is everything, if shoppers don’t trust a site, they won’t buy!
I’m a big fan of concise “how to” blogs and articles that provide good tips on how to achieve something without having to spend hours researching and reading. As the web gets ever more congested with competing sites, the need to stand out and be the site that converts to sales or inquiries is becoming evermore important, so I decided to start writing about how to achieve better conversions on your site.
Google website ranking and search engine optimisation are often seen as mysterious crafts that are impenetrable to all but the geekiest amongst us. However, I came across a resource from Google recently called “How Search Works” that explains in very easy to understand terms many of the important considerations in ensuring your website ranks well.
Although inspired by Apple's keynote delivery yesterday, this article is all about lost SEO opportunities and how you can rectify your website and store with ease.
If attracting local customers is important to your business, you need to consider setting up a Google+ Local Page. A recent report stated that more than 4 in 10 Google search queries are local which is why our blog today is important reading.
Just over a week to go to the start of the inaugural SiteChallenge programme, and we’re getting excited!
What is SiteChallenge? It’s a 12 week, completely online programme that will help you unlock the mysteries of managing a successful online business. You will have the opportunity to learn new skills, and work with like minded people to make your online activity a success.
Don’t know where to start to make your website more effective? Confused by all the jargon and hype?
At SiteSuite, we’re here to help you be successful, and to help you make the most of your website we’ve launched an exciting new online programme, SiteChallenge.
Content marketers are now being forced to rely more on generating quality page content than ever before. As important as inbound links are, they’re now likely to have less impact if the pages they link to feature low quality content. Here’s are 5 ways to avoid Google’s latest penalties:
I firmly believe that by concentrating on writing quality product and web page content, and publishing regular blogs – and all the while sticking to some simple writing conventions – that your so-called SEO will take care of itself.
At SiteSuite we host regular coffee mornings where various presenters will discuss a particular topic relating to the web and online business. Our latest seminar, which focussed on the use of Social Media in Business, was held this week.
Useful pay per click campaigns should be viewed as a useful addition to a current, organic campaign rather than something that stands on its own with no support. In other words, relying solely on pay per click campaigns to drive traffic to your website has the ability to siphon your marketing budget in quick time!
Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.
On the surface, the question “Did you build your website for your users?” sounds pretty stupid, but in reality a great many websites are built with search engine optimisation in mind rather than the user experience.
Many businesses developing their first ecommerce website seriously underestimate the amount of time required to properly develop the site. In actual fact, the technical side of things is quite straightforward, and it’s the creation of high quality images and writing of good product descriptions that really takes the time.
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