Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.
On the surface, the question “Did you build your website for your users?” sounds pretty stupid, but in reality a great many websites are built with search engine optimisation in mind rather than the user experience.
Many businesses developing their first ecommerce website seriously underestimate the amount of time required to properly develop the site. In actual fact, the technical side of things is quite straightforward, and it’s the creation of high quality images and writing of good product descriptions that really takes the time.
Last week we were contacted by the journalist, Keeta Nova who was researching an article for the Fairfax publication, Money, via The Sydney Morning Herald about the opportunities being presented by the growth of online shopping and e-commerce.
A client asked me this week if there was an easier, softer way of optimising their online store without having to go through the time and expense of a “full blown” SEO campaign. The answer depends on who you speak to, I guess. But if you step outside the comprehensive umbrella that encapsulates SEO, there may well be an “easier, softer way” to approach website optimisation.
4 months in, let’s take a look at how Google "Panda" is penalising sites that feature scraped and duplicate content. Contrary to Panda’s announcement earlier this year and the publicity surrounding it, I still see long-established web sites that have chosen to ignore Panda; I guess some businesses see Panda as hyperbole. Well, hyperbole it isn’t, and the sites I view are slipping in search results. But it needn’t happen.
Even if you feel you don’t have a broad understanding of SEO keyword research, most people can say that they’re at least familiar with the term ‘keyword’. However, it’s the use of keywords on a web site and how to choose keywords that many people still don’t understand.
In my last blog we looked at the question of which was more important, web design or SEO (Search Engine Optimisation)? and in this blog we start to discuss the question: How do I make my site more SEO effective? In my last blog I also touched on the need for planning and for your involvement as a site owner in both the design and Search Engine Optimisation process. I've had a couple of questions about that so today we'll expand a little on the need for planning for SEO when building or redeveloping a website.
In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?
Unless you’re walking the halls of SEO you probably aren’t aware of the 500 or so changes that Google makes to its search-results ranking algorithm each and every year. Some of these changes have little discernable impact on our businesses, however, Google’s most recent significant change, the so-called “Farmer” algorithm has been reported to have affected some 11.8% of Google search queries in the U.S.
Google caffeine - give your SEO a jolt! Two blogs in a row talking about Google? Nope, not on the payroll, but just coincidence as Google keeps releasing new products. In this case, it’s a brand new search algorithm commonly known as Caffeine.
In a Sydney Morning Herald article last week, Alan Eustace, Google's senior vice-president and head of all its engineers, was quoted as saying the changes are "huge", while 20 year search veteran Amit Singhal said Caffeine was much bigger than the hundreds of other changes the search giant makes to its algorithm every year.
SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we've provided our Top 10 SEO Tips to help you get the best search results for your website.
When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.
This is where SEO (search engine optimisation) comes into the picture. Why is SEO so important? Well, SEO is one of the keys to the success of your online business.
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