You have 8 seconds. Your time starts now. Eight seconds is how long it takes a visitor to choose to stay or click away from your site. Have you thought about outsourcing copy writing to increase conversions? Today's Blog Post,  The secret weapon to great web copy, was provided courtesy of Caroline Hermann at Ideas Into Action.

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As I sit here writing this blog post, I find it really hard to believe that just four years ago I was a new Mum on maternity leave from a corporate marketing role and running a little hobby wedding styling business called Pink Frosting.  This hobby business was going to be something to keep my mind occupied and creativity honed while I raised my young family.  As I was working with my clients on creating lavish and gorgeous events, I spotted an opportunity to sell wedding decorations and accessories online because I found it so frustratingly difficult to find beautiful decorations in Australia and yet they were all available to overseas brides. So www.PinkFrosting.com.au was born and launched 3 years ago.  As with most successful businesses, harnessing this key opportunity at the right time was the master stroke that made Pink Frosting the top-5 Australian ecommerce gift site that it is today, and this blog is about thow we went from hobby to leading Australian brand in three years.

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