Content marketers are now being forced to rely more on generating quality page content than ever before. As important as inbound links are, they’re now likely to have less impact if the pages they link to feature low quality content. Here’s are 5 ways to avoid Google’s latest penalties:
Begin with your shop’s first category, and slowly work your way “down the list” until you’ve given each category and product page its suitable overhaul. Don’t cut corners – take your time and work methodically through your store’s categories. The end result will be a “fully stocked” store with sensational images and amazing page content!
I firmly believe that by concentrating on writing quality product and web page content, and publishing regular blogs – and all the while sticking to some simple writing conventions – that your so-called SEO will take care of itself.
At SiteSuite we host regular coffee mornings where various presenters will discuss a particular topic relating to the web and online business. Our latest seminar, which focussed on the use of Social Media in Business, was held this week.
In a recent post we looked at website usability and focused on navigation. Today we’ll look at on page usability.
It’s interesting that various studies show that website visitors typically read less than half the text on a page, with some studies showing less than 30% of text read. Whatever the statistics actually are, it’s clear you have to plan and write specifically for the web rather than copy and paste text from other media.
When you’re writing a blog the best way to keep on schedule is to have a series of topics ready to write to. One that I hadn’t intended to cover again for a while is copy writing, especially as it relates to products although the principles apply to any copy on a site. So why revisit this topic? Over the last week I’ve had discussions with a couple of clients who have been keen to improve their online sales results, but really don’t see the need to rewrite and spruce up their product descriptions.
Today we’ll provide some essential tips for writing product descriptions or any website content. Some are obvious, and others perhaps less so.
I'm a firm believer that the “wow” factor is provided by a website's content, starting with its images. However, images can be a website's greatest asset but they can also be its Achillie's Heel.
In a recent blog we talked about how you can encourage users to leave product reviews. Quite often though, when you first enable product reviews in your online store, customers see there are none and can be reluctant to contribute. So how do you get the ball rolling wiith product reviews on your site?
Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.
In my last blog we looked at the increasing Google focus on website usability in their algorithm. In this blog we’ll start to look at some of the principles of good usability design, and as it is such an involved subject we’ll split the blog over a few posts.
On the surface, the question “Did you build your website for your users?” sounds pretty stupid, but in reality a great many websites are built with search engine optimisation in mind rather than the user experience.
That’s a question I often ask an ecommerce store owner, and surprisingly frequently, it’s clear that the site hasn’t been thought about in those terms.
It’s very easy to get caught up in the jargon of online commerce; conversion rates, cart abandonment, fulfillment systems etc etc, and of course these things are all important. The problem with focusing on the technology though is that we tend to forget the psychology of buying and selling.
A product landing page is your opportunity to showcase your favourite or best selling products to a wider audience. These specialist pages are opportunities to spread your creative wings a little and provide information that would otherwise crowd the product’s actual shop page with too much information.
Many businesses developing their first ecommerce website seriously underestimate the amount of time required to properly develop the site. In actual fact, the technical side of things is quite straightforward, and it’s the creation of high quality images and writing of good product descriptions that really takes the time.
Almost always when we’re talking to business owners about a new website development, we ask what work has been done on branding their business, as it is extremely important to understand what messages the website style and design need to project. However, this is usually interpreted as whether the business has a logo and graphic identifier for the business.
Brand and branding are different and understanding what brand is will help with the activities that are part of branding. I found an excellent description of brand and branding by EC (Lisa) Stewart on the website “Indie Creative”.
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