SiteSuite - Website Design Sydney

Better Page Titles

How to Optimise Your Page Titles

 Making your web pages as appealing to the search engines as possible ('Search Engine Optimisation', or 'SEO') is an ongoing process. Your SiteSuite website tools allow you to update and refine your site, which is critical for SEO. 

One way that you can improve the structure of your website for optimisation is to use your SiteSuite web page editor to make your Page Titles and Menu Labels more precise.

The examples below are based on a fictitious photography studio, 'Happy Snaps Melbourne'. Their services fall into three main categories: weddings, 'glamour' portraits and children's portraits. They have divided the information on their site into these three categories and given each page an appropriate Title and Menu Label.

Page Titles versus Menu Labels

Page Title

In your SiteSuite page editor, the Page Title field shows the phrase or short sentence that will appear in the title bar and browser icon of web browsers. Page titles are also referred to by website designers and Search Engine Optimisers as Title Tags.

Menu Label

In your SiteSuite page editor, the Menu Label field shows the text that will appear in the navigation menu of your website (e.g., Home, Products, Services, Contact Us). Visitors to your website click on these links to move through the different pages of your site. The menu displays the overall structure of your site and provides a navigation path.

SiteSuite Page Editor: Page Title and Menu Label Fields

Browser Title Bar

Browser Icon

Website Navigation Menu (horizontal – yours may be vertical)

Choosing Web Page Titles and Menu Labels

Happy Snaps' six-page website has a horizontal navigation menu that lists the six pages. To help customers navigate around the site quickly and spot what they want at a glance, they chose short, generic titles for the Menu Labels, such as ‘Home’, ‘Weddings’ and ‘Contact Us’.

For their Page Titles, however, Happy Snaps expanded on the Menu Labels, choosing short phrases that accurately describe the contents of each page. Menu Labels should be short, and a generic title such as 'Home' works well within the context of the navigation menu. Page Titles, however, should help visitors and search engine 'bots' (the automated program that ‘reads’ the content of your website) identify the unique content of the individual pages. The Page Title can include a few search keywords, but should not be a lengthy list.

See the difference between the Menu Label, 'Weddings', and the Page Title:

Menu Label: Weddings


Page Title: Wedding Photographers Melbourne: Happy Snaps





This is not a suitable Page Title, as it could be penalised for ‘keyword stuffing’, and a web browser cannot display this many characters, anyway:

Specialist help

We have formed a partnership with Melbourne IT, a major web services company, to provide specialist Search Engine Optimisation services. SiteSuite customers are eligible for discounted pricing with Melbourne IT for SEO services. Please call 1300 130 875 to be referred to Melbourne IT for a quote.

Related articles on site promotion and optimisation

How to create search engine-friendly content

Why you need inbound links and how to get them

How to promote and optimise your business website

Top 10 Search Engine Optimisation tips