Professional Website Design and Development
Creativity – It's personal
All our design professionals have worked for us for at least 15 years. They utilise their extensive experience to drive the development process for you. From the initial briefing sessions, we ensure we understand your
- business requirements,
- online competitors,
- customer demographic,
- online target market,
- process flows,
- your pain points and challenges,
- plus any industry specific needs.
Combined with a focus on intuitive navigation pathways for outstanding usability, effective call to action points, engagement options and site conversion, your new website will provide a memorable user experience (UX) for your customers.
TECHNOLOGY THAT WORKS
Our web development team works together with our designers and project managers to deliver a robust website that simply works. When it comes to choosing a platform to build your project on that will be determined by your needs and the best cost/value outcome we can achieve for you.
We have delivered successful projects utilising the following platforms
- SiteSuite CMS
- Wordpress and WooCommerce
Our goal is to build a flexible, well-targeted website that performs at its best for you. We deliver websites that not only perform well but that are the right fit for your business or organisation.
Mobile traffic has now surpassed traffic from desktop devices across most industries, in the food industry it's now over 70% of traffic and the concept of mobile first design is becoming firmly entrenched as a methodology for professional web developers and designers.
Mobile first is where the essential elements of each page are identified and included in the custom design for mobile devices as a stand-alone design. Additional features and functionality available in a desktop version of the site are then utilised to provide an effective desktop web design.
Of course, there are still many instances where desktop usage, and particularly conversions, are higher on the desktop than on mobile devices. Our professional design team will undertake the necessary research to achieve the best performance and approach for your business and industry.
Our experienced local design team has vast experience in responsive website design, custom web development, and mobile app development. We'll help you decide the best strategy for mobile users.
KEY MESSAGES AND YOUR USP
Good web design is about performance, not just about making a site look pretty. The primary goal of any website is to communicate with your customers, ergo to start a conversation, and to do that effectively you need to be able to communicate your unique selling proposition (USP) and other key messages both quickly and effectively. We can help you showcase your story with a strategic layout and well placed key messaging and calls to action that will generate interest, and make users want to engage with you.
SEARCH ENGINE OPTIMISATION
With over 1 billion websites online, getting in front of your potential customers is more important than it ever has been.
Our developers ensure your website is search engine friendly, with a focus on on-page optimisation. SEO isn't a one-off task anymore. It takes ongoing, best practice optimisation techniques and online marketing services to continually improve your website's presence.
Our team offers a proven track record of successful projects, we have the skills, the commitment, the service and the experience to make your website a thoroughly effective part of your enterprise.
We're here to help you create success online.
A Few Insider Tips that will help you with your Website Design
Focus on your message above the fold - This is the first thing your visitors will see and is your first chance to make an impression, think of a shop window or 30 second elevator pitch. At their core level all websites are by and large trying to achieve the same thing.
- Build trust
- Engage, start a conversation
- Make sales or create an audience
These steps are progressive and you need to plan this journey through your website, beginning with what people see when they first come to your site.
Colour Scheme – Studies have proven that the two strongest highlight colours to use, particularly for calls to action are orange, and then green. Try to incorporate these as part of your overall colour scheme.
Get Started – Again studies have shown that the use of the action word "Get" in call to action messages lifts the click through rate by 10%.
Keep it Simple – Marketers know that using Year 3 English in cold prospecting emails lifts engagement rates by 36%. A similar concept applies with your web page content, keep it simple and don't forget to keep it consistent with the keyword strategy you are using in your metatags and headings.
Google looks for consistency through metatags, your heading structure, and general content to determine your site authority.
Images Are all Powerful – Good quality images will really make your site stand out, and help to break up the monotony of plain text, this is particularly true for the home page as you are trying to engage an audience. Once on board your visitors will be more focused on learning from the quality of your content.