SiteSuite Website Design
SEO Services
SEO PLANS
The cost effectiveness of an SEO plan is largely driven by your competitive landscape, we normally segment this into 4 categories.
- Unique - if your business has strong competitive advantages making you stand out from the pack, then an SEO plan is normally going to be very cost effective as long as your USP (unique selling proposition) can be reflected in your keyword set.
- Competitive - An SEO plan will lift you above your competitors who aren't as strong online as you are, and is typically a cost effective solution to improve your position and build your brand.
- Highly Competitive - If you are in this area you are going to need a strong budget to make you stand out, particularly if you are running on tight margins the cost/benfits of an SEO plan can take longer and be harder to achieve.
- Cut Throat - this area is really tough, you are running against strong, well informed competitors and you will need a strong budget, plus wide ranging resources operating across multiple channels to succeed. Upper quartile performance is expensive, and getting into the top 5% or 10% which is really important online is extremely hard and expensive. You are beyond the scope of these plans and will need a fully scoped digital marketing plan to be successful.
There are a few things to remember about SEO.
- Firstly it’s accumulative, if you get an extra 25 visitors a month from a plan at the end of 3 months you have 75 extra visitors from search ongoing, and at the end of 6 months an extra 150 ongoing.
- The online competition continues to get stronger, five years ago a simple “business card” site without all the technical smarts may have ranked OK. Now you really need a full on “Google friendly” site to rank well. If you don’t upgrade your site to current best practice, your competitors will gradually overtake you.
- There are two aspects to SEO, one-off fixes to make your site fully “Google friendly” followed by ongoing onsite and offsite work to lift your site authority and search rankings with Google. This can obviously also be supplemented by paid advertising campaigns.
- The best approach is to spend what you can afford at the start to upgrade your site as quickly as possible, review this after 3 months, and then decide whether to push harder to try and further lift your traffic or simply maintain your momentum.
If you maintain momentum with Google so that it considers your site active and engaging it will reward you with increased authority (scored out of 100) and deliver you higher ranked search results. However please note that due to the ever increasing competitiveness of the online landscape Google isn't as fast as it used to be with ranking changes. Once we start the process you will need to allow up to 3 months for Google to re-index and adjust your rankings for keywords.
There are no lock-in contract periods, and plans can be changed on a month to month basis. All site changes aren't done at once, how quickly they are done will depend on the resource level of the plan.
With our plans we focus on the areas that will give you the fastest increase in traffic first. This gives you with the most powerful commercial outcome.
Frankly the important thing is to start, sitting back and waiting for business to come to you isn’t really an option these days.
STARTER
|
| KEYWORD PHRASES & RECOMMENDATIONS |
| Keyword research & recommendation |
| Adding keyword resources to your site |
| SEO ONSITE WORK |
| SEO foundation review & recommendation |
| Meta tag review & implementation |
| Site testing for link navigation |
| Business name search optimisation |
| Analyse the website for usability & navigation |
| Review conversion factors (call to action) |
| 4 Keyword phrases (Primary) |
| 5 Keyword phrases (Secondary) |
| SITE STRUCTURAL WORK |
| Site navigation review |
| Analysing landing pages |
| Conversion optimisation |
| Loading speed test & optimisation |
| Content & code analysis |
| Site internal link test |
| Site testing for negative SEO factors |
| Add 'schema mark-up' |
| Check/fix broken links |
| Resolving W3C & CSS and other code errors (ex: JavaScript) |
| Domain & URL |
| URL Testing (canonicalization & redirects) |
| Check domain authority & page authority. |
| Check for domain spam or hosting issues |
| Google My Business |
| Review listing and optimise |
| OFFSITE SEO |
| Review Directory Listings |
| SOCIAL MEDIA SEO |
| |
| REPORTS |
| Keyword ranking report (with benchmarking) |
| Setup Google analytics and Reporting |
SME
$1,000 + GST (per month)
| KEYWORD PHRASES & RECOMMENDATIONS |
| Keyword research & recommendation |
| Adding keyword resources to your site |
| SEO ONSITE WORK |
| SEO foundation review & recommendation |
| Meta tag review & implementation |
| Site testing for link navigation |
| Business name search optimisation |
| Analyse the website for usability & navigation |
| Review conversion factors (call to action) |
| 6 Keyword phrases (Primary) |
| 10 Keyword phrases (Secondary) |
| SITE STRUCTURAL WORK |
| Site navigation review |
| Analysing landing pages |
| Conversion optimisation |
| Loading speed test & optimisation |
| Content & code analysis |
| Site internal link test |
| Site testing for negative SEO factors |
| Add 'schema mark-up' |
| Check/fix broken links |
| Resolving W3C & CSS and other code errors (ex: JavaScript) |
| Domain & URL |
| URL Testing (canonicalization & redirects) |
| Check domain authority & page authority. |
| Check for domain spam or hosting issues |
| Google My Business |
| Review listing and optimise |
| OFFSITE SEO |
| Review Directory Listings |
| SOCIAL MEDIA SEO |
| |
| REPORTS |
| Keyword ranking report (with benchmarking) |
| Setup Google analytics and Reporting |
| Monthly SEO Reporting |
| Report on site validation errors |
Enterprise
$1500 + GST (per month)
| KEYWORD PHRASES & RECOMMENDATIONS |
| Keyword research & recommendation |
| Adding keyword resources to your site |
| SEO ONSITE WORK |
| SEO foundation review & recommendation |
| Meta tag review & implementation |
| Site testing for link navigation |
| Business name search optimisation |
| Analyse the website for usability & navigation |
| Review conversion factors (call to action) |
| 8 Keyword phrases (Primary) |
| 15 Keyword phrases (Secondary) |
| SITE STRUCTURAL WORK |
| Site navigation review |
| Analysing landing pages |
| Conversion optimisation |
| Loading speed test & optimisation |
| Content & code analysis |
| Site internal link test |
| Site testing for negative SEO factors |
| Add 'schema mark-up' |
| Check/fix broken links |
| Resolving W3C & CSS and other code errors (ex: JavaScript) |
| Domain & URL |
| URL Testing (canonicalization & redirects) |
| Check domain authority & page authority. |
| Check for domain spam or hosting issues |
| Google My Business |
| Review listing and optimise |
| OFFSITE SEO |
| Review Directory Listings |
| Help with Blog & Forum Posts |
| Social media linking |
| Premium paid links |
| SOCIAL MEDIA SEO |
| Set up social media accounts |
| Help manage monthly posts & maintenance |
| REPORTS |
| Keyword ranking report (with benchmarking) |
| Setup Google analytics and Reporting |
| Monthly SEO Reporting |
| Report on site validation errors |
| Initial competitor ranking report |