GEO & SEO PLANS

The cost effectiveness of a SEO or GEO plan is largely driven by your competitive landscape, we normally segment this into 4 categories.

• Unique - if your business has strong competitive advantages making you stand out from the pack, then an SEO plan is normally going to be very cost effective as long as your USP (unique selling proposition) can be reflected in your keyword set.
• Competitive - An SEO plan will lift you above your competitors who aren't as strong online as you are, and is typically a cost effective solution to improve your position and build your brand.
• Highly Competitive - If you are in this area you are going to need a strong budget to make you stand out, particularly if you are running on tight margins the cost/benfits of an SEO plan can take longer and be harder to achieve.
• Cut Throat - this area is really tough, you are running against strong, well informed competitors and you will need a strong budget, plus wide ranging resources operating across multiple channels to succeed. Upper quartile performance is expensive, and getting into the top 5% or 10% which is really important online is extremely hard and expensive. You are beyond the scope of these plans and will need a fully scoped digital marketing plan to be successful.

There are a few things to remember about SEO.

• Firstly it’s accumulative, if you get an extra 25 visitors a month from a plan at the end of 3 months you have 75 extra visitors from search ongoing, and at the end of 6 months an extra 150 ongoing.
• The online competition continues to get stronger, five years ago a simple “business card” site without all the technical smarts may have ranked OK. Now you really need a full on “Google friendly” site to rank well. If you don’t upgrade your site to current best practice, your competitors will gradually overtake you.
• There are two aspects to SEO, one-off fixes to make your site fully “Google friendly” followed by ongoing onsite and offsite work to lift your site authority and search rankings with Google. This can obviously also be supplemented by paid advertising campaigns.
• The best approach is to spend what you can afford at the start to upgrade your site as quickly as possible, review this after 3 months, and then decide whether to push harder to try and further lift your traffic or simply maintain your momentum.

If you maintain momentum with Google so that it considers your site active and engaging it will reward you with increased authority (scored out of 100) and deliver you higher ranked search results. However please note that due to the ever increasing competitiveness of the online landscape Google isn't as fast as it used to be with ranking changes. Once we start the process you will need to allow up to 3 months for Google to re-index and adjust your rankings for keywords.

There is now also a "new kid on the block" Generative Engine Optimisation (GEO) this is optimising your website for AI generated search such as ChatGPT. Given the rise in AI we are now offering this as a separate plan and incorporating it into our existing plans.

There are no lock-in contract periods, and plans can be changed on a month to month basis. All site changes aren't done at once, how quickly they are done will depend on the resource level of the plan.

With our plans we focus on the areas that will give you the fastest increase in traffic first. This gives you with the most powerful commercial outcome.  

Frankly the important thing is to start, sitting back and waiting for business to come to you isn’t really an option these days.

 

GEO Only $500 + GST (per month) The focus is on scoring 85% pass rates in the following catergories Citation Readiness Credible source attribution Answer Alignment Matches typical AI answers Knowledge Graph Optimisation Structured data Content Authority Demonstrates strong expertise Technical Optimisation Clear technical performance indicators  Competitive Positioning Strong market authority We use a GEO site audit that ranks a site on the above categories, allowing clients to review their progress. As with SEO we recommend that clients allow 3 to 6 months to see a marked improvement. Obviously a client with an average starting score of 35% will take longer to rectify than a client with a starting average of 60%. The goal here is quite straightforward, it's to get client names and brands appearing as examples or recomendations when someone does an AI search on their industry.       CONTACT US NOW

SME (with GEO) $1,000 + GST (per month) KEYWORD PHRASES & RECOMMENDATIONS Keyword research & recommendation Adding keyword resources to your site SEO ONSITE WORK SEO foundation review & recommendation Meta tag review & implementation Site testing for link navigation Business name search optimisation Analyse the website for usability & navigation Review conversion factors (call to action) 6 Keyword phrases (Primary) 10 Keyword phrases (Secondary) SITE STRUCTURAL WORK Site navigation review Analysing landing pages Conversion optimisation Loading speed test & optimisation Content & code analysis Site internal link test Site testing for negative SEO factors Check/fix broken links Resolving W3C & CSS and other code errors (ex: JavaScript) Domain & URL URL Testing (canonicalisation & redirects) Check domain authority & page authority. Check for domain spam or hosting issues OFFSITE SEO Review Directory Listings REPORTS Keyword ranking report (with benchmarking) Setup Google analytics and Reporting Monthly SEO Reporting Report on site validation errors   CONTACT US NOW

Enterprise (with GEO) $1,500 + GST (per month) KEYWORD PHRASES & RECOMMENDATIONS Keyword research & recommendation Adding keyword resources to your site SEO ONSITE WORK SEO foundation review & recommendation Meta tag review & implementation Site testing for link navigation Business name search optimisation Analyse the website for usability & navigation Review conversion factors (call to action) 8 Keyword phrases (Primary) 15 Keyword phrases (Secondary) SITE STRUCTURAL WORK Site navigation review Analysing landing pages Conversion optimisation Loading speed test & optimisation Content & code analysis Site internal link test Site testing for negative SEO factors Check/fix broken links Add 'schema mark-up Resolving W3C & CSS and other code errors (ex: JavaScript) Domain & URL URL Testing (canonicalization & redirects) Check domain authority & page authority. Check for domain spam or hosting issues Google My Business Review listing and optimise OFFSITE SEO Review Directory Listings Help with Blog & Forum Posts Social media linking Premium paid links SOCIAL MEDIA SEO Set up social media accounts Help manage monthly posts & maintenance REPORTS Keyword ranking report (with benchmarking) Setup Google analytics and Reporting Monthly SEO Reporting Report on site validation errors Initial competitor ranking report   CONTACT US NOW