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Choosing an SEO Company

If you are thinking about hiring a Search Engine Optimisation (SEO) company, remember:

SEO companies do not control the search engines

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Rogue SEO companies can harm your site's ranking

Google’s Webmaster Guidelines
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Yahoo’s Webmaster Guidelines
http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html

Live Search’s Webmaster Guidelines
http://help.live.com/help.aspx?mkt=en-au&project=wl_webmasters

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Organic search results and paid ads are not the same

Organic search results versus paid ads

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Not all inbound links will improve your search engine ranking

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Set clear goals and know your own clientele

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Ask who will write the copy

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SEO involves research and takes time

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Look at the results

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