Over 70% of consumers in the age group 25 to 34 go online with their mobile phones or tablets to send emails, connect with friends or shop online.

The potential downsides of not having a mobile optimised site are:

• Brand and reputation damage as you are seen not to be modern and progressive
• Lower search rankings on Google as your site is not considered to be up to date and build to current professional standards
• Lower user engagement (conversions) as users become more frustrated with the UX (user experience) of your website. As users will on average leave your site earlier, the average user dwell time is lowered across the site, which in turn lowers the site authority, which in term lowers the site ranking on Google.

So it can become a vicious circle!

What can I do to protect my rankings?

The answer is simple, if your website isn’t currently mobile friendly, then it will need to be converted to be mobile ready for all devices.

Making this change will have the dual benefit of helping improve your search rankings, but even more importantly you will likely see an improvement in conversions on your website as well.

Both of these tests will indicate how Google views your website in terms of its online performance. Some of the detailed background information is presented in a technical way, if you need any help in interpreting the results please ask, we are happy to help.

Google Mobile Friendly Test – if you’re not sure whether your site meets Googles “mobile friendly” benchmark this tool will tell you.

Google Site Speed Test – this test will tell you how Google sees your website on both mobile and desktop for search results. The results are delivered in traffic light fashion, red, orange, or green.

What should I do now?