Articles to help our Ecommerce clients
When promoting your product or service, the written word should evoke emotion in your audience. Photos should be the support to those words, filling in the gaps that words can't always cover. Video, on the other hand, takes care of all of that and more. When used effectively, video can be a powerful medium to supplement existing product information especially for online buyers who aren't able to hold a product in their hands, rotate it, and get a "feel" for the product.
What is it that your customers are greeted by when they enter your online store (usually your website's home page)? Are they presented with something fresh and inviting or are they staring at the "same old, same old" they saw during their last visit? We're visual creatures and we judge by appearance.
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