What would happen to your business if you suddenly lost half of your potential customers?
This is exactly what might happen in April when Google releases an update focused on mobile friendly websites.
From the blog:
"This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
Over the last 12 to 18 months there have been numerous changes in the online marketing landscape. The majority of this change has been driven by Google as it endeavours to clean up a number of "fringe" SEO techniques that have been used to unfairly promote the search rankings of some businesses over others.
Internet access from mobile devices is constantly increasing in Australia and in many other markets. Almost 69% consumers of the age group 25 to 34 go online with their mobile phones or tablets to send emails, connect with friends or shop online. That's a lot of people who are transferring their shopping experience from their desktop PCs to their iPhones, Android phones or iPads or other tablets. Are you ready for your mobile customers?
We find that many business owners are confused about where to start with optimising their websites, and not only are there a raft of online marketing activities that play a part in ensuring a website ranks well, there’s also plenty of conflicting advice going around.
Last week, the Google Hummingbird update was announced, and rather than just a normal algorithm update, this is a complete rewrite of the core ranking engine. The update heralds a fundamental change in online search that will impact on search for years to come; find out what you need to know about this update and how it might affect you.
“SEO is the process of improving the visibility of a website or web page in a search engine’s unpaid or ‘organic’ search results”
A beginners guide to SEO.
Search engine optimisation is a topic that is a mystery to many small business website owners and, given its reputation as a “dark art”, one that many choose not to engage with.
However, I read a very good analogy on another website recently, if you build a great website and then don’t bother to get it ranked on search engines, it’s a bit like having a beautiful brochure designed and printed, and then just locking them away in a cupboard!
The content of this blog have been drawn from one of our eBooks on SEO, and while I’ll publish the book in sections on the blog, I’ll link to it at the end of the blog if you’d like to download the whole eBook.
Search engine optimisation (SEO) is an ever evolving discipline and Google regularly updates its search alogrithm to provide the most relevant and useful search results. As a consequence we, along with other SEO specialists, are constantly researching and reviewing changes in the SEO landscape to provide the best possible outcome for our clients.
Today Google confirmed that Penguin 4, with the new Penguin 2.0 algorithm, is now being rolled out.
Google website ranking and search engine optimisation are often seen as mysterious crafts that are impenetrable to all but the geekiest amongst us. However, I came across a resource from Google recently called “How Search Works” that explains in very easy to understand terms many of the important considerations in ensuring your website ranks well.
Although inspired by Apple's keynote delivery yesterday, this article is all about lost SEO opportunities and how you can rectify your website and store with ease.
Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.
A client asked me this week if there was an easier, softer way of optimising their online store without having to go through the time and expense of a “full blown” SEO campaign. The answer depends on who you speak to, I guess. But if you step outside the comprehensive umbrella that encapsulates SEO, there may well be an “easier, softer way” to approach website optimisation.
4 months in, let’s take a look at how Google "Panda" is penalising sites that feature scraped and duplicate content. Contrary to Panda’s announcement earlier this year and the publicity surrounding it, I still see long-established web sites that have chosen to ignore Panda; I guess some businesses see Panda as hyperbole. Well, hyperbole it isn’t, and the sites I view are slipping in search results. But it needn’t happen.
Even if you feel you don’t have a broad understanding of SEO keyword research, most people can say that they’re at least familiar with the term ‘keyword’. However, it’s the use of keywords on a web site and how to choose keywords that many people still don’t understand.
In my last blog we looked at the question of which was more important, web design or SEO (Search Engine Optimisation)? and in this blog we start to discuss the question: How do I make my site more SEO effective? In my last blog I also touched on the need for planning and for your involvement as a site owner in both the design and Search Engine Optimisation process. I've had a couple of questions about that so today we'll expand a little on the need for planning for SEO when building or redeveloping a website.
In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?
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