Articles to help our Ecommerce clients
On a regular basis we get bits of information that aren't really earth shattering enough to send out as a complete newsletter, however they are interesting.
Accordingly I've decided to put together a regular newsletter that contains a few interesting segments.
This also means if you have something you think may be of interest, have a chat and we'll consider including it.
Google has recently opened up some space for posts on Google Maps.
Over the years we have banged on a bit about how important great images are to a website.
For obvious reasons, one of the major global trends at the moment is tightening online security.
Apple. An amazing brand that has captured people's imagination the world over. Their products (love 'em or hate 'em) have revolutionised the way we work, play and do business. At the airport this week I noticed more Apple iPads being used than people reading magazines!
Although reported stories of consumers being ripped off online appear to be falling, it's fair to say that online shoppers are still wary of who they deal with especially if they're visiting an online shop for the first time. So what type of things do online shoppers look for in a website, and what drives them away?
A product landing page is your opportunity to showcase your favourite or best selling products to a wider audience. These specialist pages are opportunities to spread your creative wings a little and provide information that would otherwise crowd the product’s actual shop page with too much information.
Many businesses developing their first ecommerce website seriously underestimate the amount of time required to properly develop the site. In actual fact, the technical side of things is quite straightforward, and it’s the creation of high quality images and writing of good product descriptions that really takes the time.
There's so much more to opening your first online shop than simply uploading a bunch of great products and images. If you're starting out for the first time, this article may save you some heartache and ensure that you hit the ground running!
Product reviews, whether on an ecommerce site or in social media, are proving to be an effective online sales tool. Peer reviews seem to have far greater credibility than normal reviews such as those found in industry magazines, manufacturers websites etc.
However, while many ecommerce store owners are afraid of enabling comments on blogs or enabling customer product reviews for fear of negative comments,
It never fails to amaze me how often online stores use poor quality photographs for their products. When you buy online, unless it’s a well known product, instead of your customers being able to pick up or inspect the actual product closely, you are relying on the photographs and descriptions that you write to actually make the sale. So it doesn’t make any sense to use poor photographs and descriptive text that doesn’t describe the product fully for a prospective customer and include product benefits.
Change your online store and change it often, your customers will almost certainly reward you for it
Anyone who’s stomped their way through an Asian market knows that once you’ve walked through one, the walk through the next is much the same. Market stalls begin to blur into the next and you start seeing the same mobile phone covers, the same cushion covers or the same jade statues as sold on every other stall. “Getting noticed” is the key to success. As they say in SE Asia, “Same, same but different”!
As a web design business we receive a steady flow of enquiries from proprietors wanting to upgrade their existing online store so that they provide online shoppers with a modern shopping experience, to name just one of many reasons for upgrading.
I’ve noted in other blogs that e-commerce is fast becoming the norm for small to medium businesses. Given the upsurge in interest regarding e-commerce, the following are 6 Essential Ecommerce Guidelines to guide you when planning and running an effective online store.
We’ve certainly seen a big increase in interest in the small to medium business sector, and across all sorts on industries. As a consequence we’ve been busily developing new functionality in our ecommerce tools and our next major product release will feature many new features and vastly improved standard store layouts.
When promoting your product or service, the written word should evoke emotion in your audience. Photos should be the support to those words, filling in the gaps that words can't always cover. Video, on the other hand, takes care of all of that and more. When used effectively, video can be a powerful medium to supplement existing product information especially for online buyers who aren't able to hold a product in their hands, rotate it, and get a "feel" for the product.
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