Tips on online marketing
For obvious reasons, one of the major global trends at the moment is tightening online security.
Google has recently opened up some space for posts on Google Maps.
Realising the cost of your online presence.
Over the last 12 to 18 months there have been numerous changes in the online marketing landscape. The majority of this change has been driven by Google as it endeavours to clean up a number of "fringe" SEO techniques that have been used to unfairly promote the search rankings of some businesses over others.
A great new way to interact with your clients
As we mentioned in our last newsletter we have some very exciting new technology that we are currently launching. The first public launch was at the NSW Chamber of Commerce monthly event last Wednesday at Luna Park in front of three hundred business people.
Internet access from mobile devices is constantly increasing in Australia and in many other markets. Almost 69% consumers of the age group 25 to 34 go online with their mobile phones or tablets to send emails, connect with friends or shop online. That's a lot of people who are transferring their shopping experience from their desktop PCs to their iPhones, Android phones or iPads or other tablets. Are you ready for your mobile customers?
Very many business people simply don’t have a clear view about what is unique about their business.
The impact of this can be far greater than you might imagine, because it’s this unique business quality that defines so much of the communication that a business will have with potential customers, whether that’s sales conversations, advertising, PR, and of course online activity, from the website design to social media. For the website, the distinctive qualities will define the style the copy will written in, the page layout style and even the graphic design. These elements all need to be crafted to support the unique value proposition.
Last week, the Google Hummingbird update was announced, and rather than just a normal algorithm update, this is a complete rewrite of the core ranking engine. The update heralds a fundamental change in online search that will impact on search for years to come; find out what you need to know about this update and how it might affect you.
You know that feeling when you sit down to write some new website content, a blog or a new brochure, and you’re struck down with white page syndrome? You know the one, when you are suddenly devoid of ideas and nothing’s happening despite a looming deadline...
More online marketers are turning their attention back to email marketing as a reliable means of driving traffic to their website. Social media gets most of the attention but email campaigns never really left the radar, they just fell "out of vogue". Here are 5 ways to get your email campaigns back on track again.
A pre-launch website holding page often displays an "Under contruction" style message but holding pages can, and should, serve a more useful purpose. When you consider that a website build can take anywhere from 4-16 weeks (in some instances even longer) depending on the complexity of work, that’s opportunity to put your holding page to good use! A holding page can become an integral part of a pre-launch promotion campaign.
Pinterest is a whole new world of social sharing of ideas, and it’s rapidly growing. According to comScore it has had average growth of 52% from January to February 2012, and already boasts 17.8 million users!
Estimates report that more than 11 million Australian users are registered on Facebook, which represents close to 65% of all online users in Australia. Buried amongst those stats are potential customers, so it makes good sense to address that audience by creating a Facebook page for your business or organisation.
Are you an expert in your field who shares their experience and knowledge with the online world? If not, you're missing out on a golden opportunity for inbound links and in establishing credibility.
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