Tips on online marketing
On the back of some very informal research, it seems that many businesses don’t actively promote their websites on their hard copy promotional material or via other media channels that they might have access to.
After the telephone, I can't think of a better way to connect and communicate with customers than an email newsletter. If you've taken the time to learn about your subscribers and provide them with regular and informative information, you'll be rewarded with loyalty and a constant, steady flow of traffic to your website. This newsletter discusses how to create special interest groups and then target those groups with information of particular interest to the subscribers within. The success of your email campaigns rely heavily on the 'Open' rate for your emails. This list is a focus on how to get and maintain respectable Open rates campaign after campaign.
Online business and the importance of keeping an open mind. I’m always staggered when the annual e-Business report from Sensis is released, it still shows year after year that more than half of all businesses don’t have a website, and that’s even when all the data shows that more than half of all buying decisions are made after online research.
It wasn’t so long ago that the hardest part about selling websites was convincing the business owner or manager why they needed a website at all. In 2010, a web site is no longer a luxury or something that sits on the periphery of a business marketing plan, it’s a “must have” for any small business in the digital age. The conversation we have with business owners these days is not about whether to have a website or not, it’s about how to make a website effective, so this blog provides 15 Essential tips for your online marketing strategy.
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