SiteSuite - Website Design Sydney
 

Tips on online marketing

Building a Facebook Page for Your Business or Organisation

by Tim Rimington | July 16, 2012

 

Estimates report that more than 11 million Australian users are registered on Facebook, which represents close to 65% of all online users in Australia. Buried amongst those stats are potential customers, so it makes good sense to address that audience by creating a Facebook page for your business or organisation.

More »

Use Online Forums to Establish Yourself as an Industry Authority

by Tim Rimington | July 12, 2012

 

Are you an expert in your field who shares their experience and knowledge with the online world? If not, you're missing out on a golden opportunity for inbound links and in establishing credibility.

More »

Marketing Plans in the Digital Age – A workshop course to help your business

by Chris Sutton | June 28, 2012

 

For many of us in the small business space we simply get started on the basis of a good idea, the need to do our own thing, or by accident when a hobby or interest goes well and expands into a business.

While there is normally always a wealth of life experience supporting a small business, the level of formal training or experience is often narrow rather than wide in scope. Against this backdrop, marketing activities can often be “hit and miss” or see long term goals surrendered at the first short term “stumbling block”.

While we all seem to be “time poor” these days, one of the activities we have been expanding at SiteSuite is the sharing of information and skills within our small business client community.

More »

5 Ways to Make Your Website Grow

by Tim Rimington | June 12, 2012

 

Content marketers are now being forced to rely more on generating quality page content than ever before. As important as inbound links are, they’re now likely to have less impact if the pages they link to feature low quality content. Here’s are 5 ways to avoid Google’s latest penalties:

More »

Empty product pages could be the reason why your customers do an about face and leave

by Tim Rimington | May 17, 2012

 

I spoke to a customer yesterday who asked what she could be doing to improve her website’s position on Google, and how she could lift sales. Her online shop is a recognisable brand and the site’s design crisp and sharp. So what’s wrong?

More »

How to Create an Effective Google AdWords Campaign

by Tim Rimington | April 3, 2012

 

Useful pay per click campaigns should be viewed as a useful addition to a current, organic campaign rather than something that stands on its own with no support. In other words, relying solely on pay per click campaigns to drive traffic to your website has the ability to siphon your marketing budget in quick time!

More »

You need new customers and you need them now!

by Tim Rimington | March 7, 2012

 

This "Internet thing" is still as much of a mystery to you as ever – you hear about its potential to drive NEW customers to your online shop but you're not sure how to go about it. Those few occasions when you dropped a grand here and there on some form of marketing did little to bolster your bottom line. So then, what's the next step? You already have customers but you need new ones and you need them now!

More »

How to overcome the bad rap of email newsletter marketing

by Tim Rimington | January 31, 2012

 

Let me begin with a simple question: Do your customers look out for your newsletters or do they flush them away as an annoyance? 

Not long ago, email marketing held poll position as the preferred method of connecting with customers online. Companies would invest time building their contact databases, and direct campaign to those contact lists, bestowing upon each lucky recipient a wealth of information, offers and all-round good advice. Once upon a time, email recipients were indeed a lucky bunch.

More »

Getting started with product reviews

by Chris Sutton | January 30, 2012

 

In a recent blog we talked about how you can encourage users to leave product reviews. Quite often though, when you first enable product reviews in your online store, customers see there are none and can be reluctant to contribute. So how do you get the ball rolling wiith product reviews on your site?

More »

eCommerce is just as relevant to service-orientated business as it is to online retailers

by Tim Rimington | January 20, 2012

 

Restaurants, clubs, consultancy firms - they all have an opportunity to take full advantage of the public interest swell in eCommerce. Knowledge can be sold online, just ask any wine enthusiast who subscribes to wine blog websites and periodical eNewsletters. Even accountancy firms have an opportunity. The question is, will those businesses begin to think outside the box or will they continue to ignore the growing demand for buying information online?

More »

Marketing for Small Business

by Chris Sutton | December 1, 2010
Marketing for Small Business

Having been involved in sales and marketing in one form or another for most of my working life, it still amazes me that “marketing” is still commonly considered to be another term for sales promotion and advertising, and in the online age the definition seems to be shrinking still further. In reality, marketing consists of a wide range of activities that touch almost every part of any business, and in this blog I want to cover marketing for small business.

More »

What Business are you really in?

by Chris Sutton | November 29, 2010
What Business are you really in?

What business are you really in? Many companies define themselves almost completely through the products or services they offer. This is a common approach, especially if the very reason for the business existing has been a new product or service. However, taking a product based approach can seriously narrow your focus, particularly with regard to understanding your chosen market and your customers' needs.

More »

The psychology of website presentation and online shopping

by Tim Rimington | November 4, 2010

 

It's no great secret that psychology plays an important part in the determination of how your customers react to your website content or its products. Considerations such as colour, imagery, pricing and so on, all need to be carefully planned if you want to capture and retain a buyer's attention.

More »

Do social media campaigns really work?

by tim rimington | October 20, 2010

 

Back in August we started a series of articles looking closely at the likes of Twitter, as well as blogging for your business. Since we launched our new website in May 2010 and began our own social media campaigns we've seen a steady increase in enquiries from both existing clients and new "leads" alike. So, do social media campaigns really work?

More »

Make your customers feel special by introducing VIP Club Memberships

by Tim Rimington | October 12, 2010

 

Your focus should be on introducing at least some form of VIP Club Membership, whether it's access to special information, special product offers, special pricing, etc. Because if you don't offer your customers something special and beyond the norm, your competitors most certainly will.

More »

Page 2 of 3
« Prev 123Next »
Get a free comprehensive website health check instantly on-screen.
 

Don't Miss Anything

Get email updates when the next blog is posted.


Ecommerce
Web Design & Development
Online Marketing

                   by SiteSuite                   

Everything you need for online success

Recent Posts

Subscribe via RSS